1

Gary Gale, Director, Places Registry

gary.gale@nokia.comtwitter.com/vicchi

The Location Business Summit USA 2011San Jose, October 201137.3301, -121.8916

Turn Left For Coffee

2

Gary Gale, Director, Places Registry

gary.gale@nokia.comtwitter.com/vicchi

AGI GeoCommunity 2011Nottingham, September 201152.9389, -1.2032

Turn Left For Coffee

Tom Coates on Flickr : http://www.flickr.com/photos/plasticbag/4475788424/

About Me …Director, Places Registry, Nokia

Previously Director, Yahoo! Geo TechnologiesBlogger: http://www.vicchi.org

Tweeter: http://twitter.com/vicchi

Infidelic on Flickr : http://www.flickr.com/photos/infidelic/3145212317

Tom Coates on Flickr : http://www.flickr.com/photos/plasticbag/4475788424/

http://www.developer.nokia.com/Develop/Web/Maps/

http://ars.userfriendly.org/cartoons/?id=20050402

http://maps.nokia.com

Source: Enda Farrell - http://enda.squarespace.com/tech/2011/7/19/a-places-registry-view-of-the-world.html

Source: http://maps.vicchi.org

http://www.aaronland.info/talks/sxsw07/#slide2

14

The Next Generation Of Location Based Services,

Contextual Relevance and The Rise Of The Implicit

Query

15

Turn Left For Coffee

Source: http://www.ponies.me.uk/maps/osmap.html

Source: http://www.getamap.ordnancesurveyleisure.co.uk/

Source: http://www.getamap.ordnancesurveyleisure.co.uk/

Source: http://www.getamap.ordnancesurveyleisure.co.uk/

Source: http://www.getamap.ordnancesurveyleisure.co.uk/

Joe Bennett on Flickr : http://www.flickr.com/photos/jbennett/168171561/

Jaina on Flickr : http://www.flickr.com/photos/pizzagirl/4854457974/

Paul Adams on Flickr : http://www.flickr.com/photos/padday/3213420864/

Source: http://info.cern.ch/NextBrowser.html

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The Explicit Query

What Do I Want? Where Am I Looking For It?

What Do I Want (Maybe) And Where Am I Looking For It (Maybe)?

Dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547

Brajeshwar Oinam on Flickr : http://www.flickr.com/photos/brajeshwar/3612800487

Takuya Oikawa on Flickr : http://www.flickr.com/photos/takuyaoikawa/313530644

Check-in at home

Are my local train services running? FA

IL

Check-in at my local train station

Mid journey; is the Northern Line Running?

Check-in. Again.

Seek out some refreshment. Turn left for coffee.

Takuya Oikawa on Flickr : http://www.flickr.com/photos/takuyaoikawa/313530644

Check-in at home

Get my boarding pass

FAIL

Arrive at Heathrow; check-in. Again.

Take advantage of my frequent flier status

What’s the lounge wifi password?

Arrive. Check-in.

Go get my rental car.

Find my rental car FA

IL

How to get down to Silicon Valley in the quickest time?

Grace Fell on Flickr : http://www.flickr.com/photos/kuriousoranj/410931073

Grace Fell on Flickr : http://www.flickr.com/photos/kuriousoranj/410931073

Takuya Oikawa on Flickr : http://www.flickr.com/photos/takuyaoikawa/313530644

Nokia Connect on Flickr : http://www.flickr.com/photos/41118175@N05/4859807250

Yutaka Tsutano on Flickr : http://www.flickr.com/photos/ivyfield/4731067532

Kevo89 on Flickr : http://www.flickr.com/photos/kevo89/3961088312

Windell Oskay on Flickr : http://www.flickr.com/photos/oskay/197915236

yum9me on Flickr : http://www.flickr.com/photos/yum9me/3134270197

Laughing Squid on Flickr : http://www.flickr.com/photos/laughingsquid/5159079238

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The Implicit Queryand

Contextual Relevance

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“you know where I am and where I've been, just tell me

what I need to know”

Cyanocorax on Flickr : http://www.flickr.com/photos/cyanocorax/288232991

Takuya Oikawa on Flickr : http://www.flickr.com/photos/takuyaoikawa/313530644

Check-in at home.

Are my local train services running?

Hello Gary

It looks like you’re currently at home

You’re checked in at “Castello Vicchi”

There’s a good service running from Fulwell and Twickenham

Mid journey; is the Northern Line Running?

Hello Gary

It looks like you’re currently at Clapham Junction Station

You’re not checked in at “Clapham Junction”. Add this place?There’s a good service running on the Northern Line.

Mid journey; is the Northern Line Running?

Hello Gary

It looks like you’re currently at London Waterloo Station

You’re checked in at “London Waterloo Station”

There’s a good service running on all lines.

Hello Gary

It looks like you’re currently in Covent Garden

There’s one of your favourite coffee shops nearby.

Seek out some refreshment. Turn left for coffee.

Takuya Oikawa on Flickr : http://www.flickr.com/photos/takuyaoikawa/313530644

Check-in at home

Hello Gary

It looks like you’re currently at home

You’re checked in at “Castello Vicchi”

You’re checked into BA285 to SFO.

Arrive at Heathrow; take advantage of my frequent flier status

Hello Gary

It looks like you’re currently at LHR T5

You’re checked in at “LHR T5”

The lounge wifi password is “onlinebp”. BA285 to SFO boards at gate B27

Arrive; find my rental car

Hello Gary

It looks like you’re currently at SFO.

You’re checked in at “SFO”

Your car is in bay A28

There’s congestion on US-101 southbound

Tom Woodward on Flickr : http://www.flickr.com/photos/bionicteaching/2920562020

Huw Davies on Flickr : http://www.flickr.com/photos/happymrlocust/2034912748/

Huw Davies on Flickr : http://www.flickr.com/photos/happymrlocust/2034912748/

Itchys on Flickr : http://www.flickr.com/photos/itchys/4017230546

Whole Wheat Toast on Flickr : http://www.flickr.com/photos/executionsinfo/2676374042

http://www.theonion.com/articles/google-responds-to-privacy-concerns-with-unsettlin,16891/

http://www.dailymail.co.uk/sciencetech/article-1378973/iPhone-tracking-function-secretly-track-love-cheats.html

pinkbelt on Flickr : http://www.flickr.com/photos/pinkbeltrage/75126257

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Gary Gale, Director, Places Registry

gary.gale@nokia.comtwitter.com/vicchi

Thank You For Listening …