turn your board from bored to blazing: 7 steps to fire up ...2012/turn+yo… · 7 steps to a...
TRANSCRIPT
Gail Perry Facebook: Fired Up Fundraising
twi9er: @gailperrync
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Turn Your Board from Bored to Blazing:
7 Steps to Fire Up Your Board
The Fired-Up System for Board Members:
We’re discussing Phase 1 today.
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Fire-‐Up Your Board!
2. Redefine Fund-‐raising
3.
Easy NO ASK Jobs
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7 Steps to A Fired-Up Board
1. Personal story.
2. Where does the $ go?
3. Mission moments.
4. Interesting meetings.
5. Give them what they want.
6. Social time.
7. Clarity on action items.
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"If you always do what you always did,
you'll always get what you always got."
Psych Yourself Up
• Take responsibility. • Don’t assume they know what do do. • Listen. • You’re in the motivation business.
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Board members need to connect with the passion
that brought them to you.
Why Do You Care About
Our Organization?
Four Steps to the Elevator
Speech
Step 1. What You Say
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“I didn't have time to write a
short letter, so
I wrote a long one instead.
~Mark Twain
Make it Short
“If you can’t explain it simply,
you don’t understand it well
enough.”
~Einstein
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Make it Simple
Step 2: How You Say It!
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• Energy
• Enthusiastic
• Authentic
• Honest
• Personal
Nothing great was ever achieved without enthusiasm!
~Ralph Waldo Emerson
Can you change the energy in a
room when you walk in? That’s the kind of energy that
can change worlds.
Board Members Get to be SNEEZERS
(Viral Messaging)
Step 3: Invite Conversation
“What are YOUR impressions?”
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Step 4: Request Followup
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What kind of followup requests can you make?
“Gail, I am putting some of your ideas into action….
At our last Trustee meeting, I asked, “What legacy do you want to leave from serving on this board?”
Well, you would have thought I had opened the flood gates. One man told us about his cousin in hospice . . . and how we helped his family through that terrible time.
This turned out to be the best meeting we've had so far on with this group in the last 3 years!
I can’t change them, but I can change me. Laurie Taylor, Lower Cape Fear Hospice Foundation
Great Results!
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A Deep Discussion
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A Deep Discussion
#2 Where Does The $ Go?
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• A panel discussion or interview format.
• Why does it cost so much?
• Program by program.
• How much does it cost per person?
• Story about someone whose life was changed.
#3 Mission Moments: Give Board Members a Direct
Personal Experience
Cancel your next board meeting and take everyone on a field trip.
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A Word About
Nonprofit BOARDS
Is This Your Board?
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Is This Your Board?
Is This Your Board?
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Is This Your Board?
Is This Your Board Meeting?
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“After all is said and done, more is said than done.”
--Aesop ���
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Your Board?
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
Jack Welch
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Is This Your Board? Is This Your Board? Is This Your Board?
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Is This Your Board? Boring Meetings = A Bored Board
#4 Liven Up Your Meetings NOT Business As Usual
12 Ways To Liven Up Your Board Meeting
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1. Focus on results.
2. Be creative with the agenda.
3. Focus on problems, challenges, broad issues.
4. Look at trends within routine reports.
5. Plan big.
6. Cheerleading sessions.
12 Ways To Liven Up Your Board Meeting
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7. Use consent agendas.
8. Interview the Executive Director.
9. Set up one interesting item for a discussion.
10. Select a theme for each meeting.
11. Create “mission moments” in every board meeting.
12. Break into groups. Find this handout on my website: Firedupfundraising.com
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A board meeting. . . that folks enjoy so much that they want to come back again?
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Reasons to Return to a Meeting 1. Learning 2. Recognition 3. Efficient 4. Effective 5. Irritants deal with 6. Have fun!
#5 Give Them What
They Want
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Understand where board members
are coming from.
What Do Board Members Want?
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To get their hands dirty.
What Do Board Members Want?
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To work with people who are as passionate and excited about the organization as they are.
What Do Board Members Want?
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To feel that their time is used wisely.
What Do Board Members Want?
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To meet the other board members.
-June Bradham
“What Nonprofit Boards Want”
The Number One Reason People Join Nonprofit
Boards?
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Who else is on the board! -June Bradham
“What Nonprofit Boards Want”
What Determines How Much $$
Your Board Members Will Give?
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How much they enjoy their experience as a board member.
-June Bradham
“What Nonprofit Boards Want”
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7 Steps to A Fired-Up Board
1. Personal story.
2. Where does the $ go?
3. Mission moments.
4. Interesting meetings.
5. Give them what they want.
6. Social time.
7. Action items.
#5 Give Them Social Time #6 Give Them Social Time
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Down Time Together is Essential
Social Time For Board Members
Builds Trust and Collegiality
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And TEAM
The Five Dysfunctions of a Team
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1. Absence of Trust
2. Fear of Conflict
3. Lack of Commitment
4. Avoidance of Accountability
5. Ina9enVon to Results
If they don’t attend your board’s social functions, what’s the
matter?
They don’t want to meet the other board members!
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Group Process
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A Nonprofit Board Needs to Function as a Team
Peer Pressure: The Best Motivator
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#7 Clarity What’s Their Job?
• Champion – the cause and the case
• Invite . . . others to get involved and engaged
• Invest . . . to help fund the vision.
~ forimpact.org
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#7 Clarity What Expectations?
• They agree among themselves.
• Staff can’t set it for them.
• “If it’s to be. . . It’s up to me.”
• Gotta have leadership.
~ forimpact.org
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#7 Clarity On Action Items!
• What do they need to accomplish in the next 2 months?
• What is each individual board member’s action item?
• Rule of THREE!
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7 Steps to A Fired-Up Board
1. Personal story.
2. Where does the $ go?
3. Mission moments.
4. Interesting meetings.
5. Give them what they want.
6. Social time.
7. Clarity on action items.
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This is What You Will Get!
“It was such a thrill to see the body language and faces of our board members change . . .
from reservation, reluctance, and uncertainty to . . .
smiles, laughs and excitement.”
~Abby Johnston, Director of Development, Saint Mary’s School, NC
Next Webinar on Phase 2: Redefine fundraising into “Friendmaking.”
Unleash more energy than you ever imagined!
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Fire-‐Up Your Board!
2. Redefine Fund-‐raising
3.
Easy NO ASK Jobs
June INSIDERS Webinars on Boards
June 12: Easy Friendmaking for Board Members
June 19: Create a Fundraising AcQon Plan for Your Board Members
June 26: Create a Dream Team Board
Resources on my site: • 20 EASY Ways Board Members Can CulVvate Donors
• 10 Easy Ways Board Members Can Raise Money
• 12 Ways to Liven Up Your Board MeeVngs —and Your Board
• Ten Basic ResponsibiliVes of Nonprofit Boards
• The Board’s Resource Development Commi9ee Job DescripVon
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