turner - corporate innovation
DESCRIPTION
An overview of Media Camp, Turner's incubator.TRANSCRIPT
Emerging TechnologyTECHNOLOGY drives CHANGE through DISRUPTIVE
FORCES acting on the media industry.
As media companies look more and more like tech companies and tech companies look more like media companies - the
Emerging Technology Charter is to help Turner/TW take advantage of new technology, processes, systems, business models, and tools that will give it a competitive advantage in
the evolving media landscape.
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Operational Alignment1. 2.Atlanta San Francisco
Product/Experience , Advertising and Technology Expertise from:• Google• Apple• Microsoft• Yahoo• AdobeRelationships with VCs, startups, and bell-weather companies to drive innovation
Extensive R&D Lab with:• 4 traditional platform
capabilities• 2 Dig cable,
Sat, IPTV• Complete end-end
broadcast capabilities• Digital Development
Team• Multiple web encoders
for OTT• Networking/
Operations Experts• Supports, tests, and
pilots innovations in Distribution, Advertising, and Analytics
• Sports Lab is part of this to build/test against distribution platforms like: Roku, Xbox, AppleTV, etc…
3. Media Camp
Turner’s “Outside-In” Innovation effort in Silicon Valley• Expanded to LA in
2013• Model aimed at
creating networking effect of startup ecosystem to work on technology and experience
• Weekly interaction with technology experts, entrepreneurs, and investors to extend innovation for Turner.
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Media Camp
Media Camp is an “outside-in” innovation effort to create a network effect of people, startups combined with internal team to work on problems and opportunities facing the evolving media landscape.
In using this approach to create a virtual “silicon valley”, we get unique and diverse approaches to drive seamless consumption of media across devices, platforms, and ecosystems – harvest and iterate on these ideas and spread out the risk and cost of innovation.
External InnovationHow Do We Tap Into Innovation Of Startup Ecosystem?
2013
San Francisco Los Angeles
10 startups
(16 total alumni)
Lessons Learned
2012
San Francisco
•6 startups
•2 acquisitions by Apple and ShareThis
2014
San Francisco
Los Angeles
11 startups
(27 total alumni)
Media Camp – Snapshot