Turning Leads Into Customers With an Email Autoresponder

Today's Guest Post is by Jack Reamer - Enjoy!

Imagine if your marketing ran on autopilot...

You could sit back, kick your feet up and watch your sales go through the roof.

You could grow your business (and take that much-needed vacation) without worrying about howyou'll get your next customer.

getting followers on instagram

Sounds good, right?

Now, you know that marketing isn't that easy. But a good email autoresponder can bring you newcustomers like clockwork - even when you're not working.

What is an email autoresponder?

An autoresponder is an automated series of emails that gives your leads value, draws them closer toyour brand and eventually makes them buy what you're selling.

Basically, it puts your email marketing on autopilot.

How can your business sell with an autoresponder?

Photo credit: Banquet hall via flickr (license)

Picture yourself in a 10,000 square foot banquet hall that's packed with your potential customers.

You're holding a microphone, and your potential customers are waiting to hear your best sales pitch.What would you say? What would you want them to know before they made a buying decision?

Those are your selling points. And as long as you have your lead's attention, your emailautoresponder can deliver your selling points just like this fictional banquet hall sales pitch.

You need to know two things to sell with an email autoresponder:

What do your leads care about?

What are your selling points?

If your autoresponder messages are about things your leads care about, they will open and read youremails. So earn their attention by sending emails that will help your leads solve a problem or reach agoal.

Then how do you sell? Easy. Just connect one of your selling points to each email.

Let's look at an example:

Let's say you're a bookkeeping company that wants to turn your leads into customers with anautoresponder.

Your leads are busy small business owners who care about saving time running their business. Andone of your selling points is you can save business owners one hour a week by doing theirbookkeeping.

An email that would work well in your autoresponder is:

"How any business owner can save 5 hours this week"

Then, inside that email, give five time-saving tips for small business owners.

Make sure one of the tips talks about hiring a bookkeeper to instantly save 1 hour every week.(Include a link back to your website so your leads can click to learn more about your bookkeepingservice.)

Why does this email work well?

It's a topic your leads care about so it will get opened.

You provide five helpful tips so it will get read.

You tie your selling point to the email so your leads can click for more details.

Three email ideas for an autoresponder that sells:

1) Welcome Email

Use this email to get your leads to look forward to future emails (by telling them what's coming up)and to ask, "what are you struggling with?" so you know exactly what your leads need help with.

2) Problem Solver

Help them solve a problem they're struggling with. (Just make sure the problem relates to yourbusiness.) Give your leads helpful tips to establish your credibility and to prove you're an expert.

3) Case Study

Talk about a past customer's problems (and how you helped them solve it), so it's helpful to yourleads. Make sure to provide insights with this case study, but don't forget to include a testimonial.

Have any questions about selling with email? Leave them in the comments, and I'll answer each one.

Jack Reamer is an email marketing expert who specializes in helping B2B

companies turn leads into customers with helpful engaging emails. Jack shares actionable emailmarketing insights on his blog emailsthatsell.com. Want to bring in more sales with your emails?Click here to learn the four biggest mistakes business owners make with email marketing (and howto avoid them.)

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http://www.ducttapemarketing.com/blog/2015/04/02/email-autoresponder/