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How to Turn Criticism In Your Favorby Andrew

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Video Breakdown:

0:00 – 0:12 Introduction0:13 – 0:31 Not everyone will like you0:32 – 1:15 Don’t ignore the negative comments1:16 – 1:39 Respond and engage1:40 – 2:25 Squidoo’s loss of authority2:26 – 2:46 What changed2:47 – 3:09 Links will be more valuable3:10 – 3:18 Wrap upAndrew here f or LeanMeanMarketing.com. Today’s video we’re going to talk about 2 quick things: the f irstbeing negative comments and how you can handle those on your own blog and second, a quick updateabout Squidoo.

Let’s get right to it.

Obviously if you have a blog or if you put yourself out there and you ask f or public f eedback or f or publicopinion, you’re going to get negative f eedback. Not everyone’s going to like you, not everybody’s going tolike what you’re doing. You’re going to get challenged and you’re going to get negative f eedback. But youhave to learn how to deal with it and turn it into a posit ive outcome.

If someone leaves a negative comment on your blog, you shouldn’t just delete it or not publish it or justpretend that it didn’t happen. That’s actually the worst thing you can do. Remember if someone’s taken thetime to read your article, watch your video and they’ve taken even more of their t ime to write a commentabout their personal opinion whether you agree with it or not is really irrelevant. You need to publish it andrespond regardless of how you f eel about it.

I think one of the worst things f or a visitor would be to visita new site or to even visit a site that they’ve been to a f ewtimes and to f inally leave a comment about their opinionand it doesn’t get published or they don’t evenacknowledge that it happened. If it happened to me thatwould probably be the last t ime that I would visit thatwebsite.

Af ter publishing it, you need to respond to it in aprof essional and posit ive way. You don’t get def ensive,you don’t get angry, and you don’t start a war of words;that’s the worst thing you could possibly do. Respond to itin a posit ive light and try to engage that person. That oneperson who may have disagreed with you or possibly didn’teven like you may end up starting to as a result, you justnever know.

I still believe providing excellent value f irst will create morehappy then upset customers/visitors.

The next t ip is about Squidoo, it used to be one of those big web 2.0 sites that when it f irst came outpeople used to abuse beyond belief because it provided good backlinks and a whole bunch of other posit ivethings. Squidoo and Google obviously caught on to this eventually and Squidoo lost some authority. It alsobecame a less desirable place to get links.

Over the last f ew months or probably closer to the last year now, Squidoo’s worked really hard to not onlyrebuild their trust and authority but also clean out all the spammy and spun articles and all that othergarbage. What’s happened is Squidoo links have actually become a litt le bit more valuable again. But onceagain, like a pendulum, once that starts to happen, people start to abuse it again and the abuse started torise again.

Very recently within the last week or so, we received an email f rom Squidoo (we don’t use it automatedpurposes). It was just a notif ication that going f orward, they’re going to really start cracking down onspintax, PLR material and spammy submissions.

It ’s not only going to be a lot harder to get published on Squidoo but it ’s going to be even more challengingto keep it published on Squidoo. They will simply just cancel your account.

Don’t look at that as a negative thing; look at that as a really posit ive thing because all of the spammers andall of the people who use those tools are going to start backing of f because it ’s going to be harder to keepyour link on there. That means f or people who use it the right way will see typical link value increase.

If you were using Squidoo at one point and you kind of lost f aith in it because it had lost a lot of authority,that should be coming back again. Using it again as part of your ongoing SEO strategy may be benef icial.Check it out soon in the near f uture.

Again, this is Andrew Hiddleston f or LeanMeanMarketing.com. I hope you f ound those tips usef ul and I willtalk to you soon.