turning phd concepts into cocktail conversations
DESCRIPTION
You’ve created a disruptive new technology that’s going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of Marketing for Lytro, discuss how to craft a compelling story about your product or technology and how to educate the average consumer about your breakthrough technology, and turn PhD concepts into cocktail conversations. Kira explains how to educate your potential market by revealing that the current mindset is stagnant and how the solution lies – of course – in your stellar new technology. She walks through how to educate and excite a market on your product’s benefits – without getting too wrapped up in the details that fly over consumers’ heads. She discusses some of the grassroots and social media efforts that can bring your product closer to your ideal target, taking away the inaccessibility from the product.TRANSCRIPT
Thursday, April 11, 13
Kira Wampler#sxsw #lytrosxsw
@kiraswThursday, April 11, 13
Camera 1.0 Film Camera 2.0 Digital
Same 2D DataStatic Photos
Rich 3D DataInteractive Stories
Camera 3.0 Light Field
Disrupting Photography...
Thursday, April 11, 13
2000s Lab Research1990s Seminal Concept
... With Light Field Technology
Thursday, April 11, 13
Refocus, change perspective after the shot
Create interactive living pictures
Share the creative, interactivity online
Light Field Capabilities
Thursday, April 11, 13
World’s First Consumer Light Field Camera
Shoot first, focus later Create living pictures Share the fun online
Thursday, April 11, 13
2 Billion Media Impressions
Brand Results
Thursday, April 11, 13
That click you just heard? That was the sound of photography as we know it changing.
Introduced “Next Big Category” in Photography
Lytro is developing a new type of camera that dramatically changes photography for the first time since the 1800s.
I consider it a revolution in consumer photography ... actually re-thought from top to bottom.
Lytro camera a ‘game-changer’ in world of photography.
Thursday, April 11, 13
Awards and Recognition
Thursday, April 11, 13
Market Impact
Millions of $ Shipments
Hundreds of ThousandsLiving Pictures SharedMillions of Impressions
Fanatical Fan Base
Thursday, April 11, 13
Three Challenges of Disruption
Scientific/Tech inventions aren’t
consumer-friendly.
A new product creating a new category loses on old category rules.
Breaking through in a crowded, noisy market
is not guaranteed.
Thursday, April 11, 13
Scientific/Tech inventions aren’t
consumer-friendly.
Thursday, April 11, 13
Focus on the Customer Value
Thursday, April 11, 13
Thursday, April 11, 13
Nobody reads but messaging couldn’t be more important.
Thursday, April 11, 13
Three Challenges of Disruption
Scientific/Tech inventions aren’t
consumer-friendly.
Breaking through in a crowded, noisy market
is not guaranteed.
A new product creating a new category loses on old category rules.
Thursday, April 11, 13
A new product creating a new category loses on old category rules.
Thursday, April 11, 13
Change the Game
Thursday, April 11, 13
Existing New
Thursday, April 11, 13
Existing New
Thursday, April 11, 13
Simplicity and interactivity are king and queen.
Thursday, April 11, 13
Three Challenges of Disruption
Scientific/Tech inventions aren’t
consumer-friendly.
Breaking through in a crowded, noisy market
is not guaranteed.
A new product creating a new category loses on old category rules.
Thursday, April 11, 13
Breaking through in a crowded, noisy market
is not guaranteed.
Thursday, April 11, 13
Put People at the Core
Thursday, April 11, 13
People Talk...In Real Life
Thursday, April 11, 13
People Talk...Online
Thursday, April 11, 13
Living Pictures Spread the Word
Thursday, April 11, 13
More Living Pictures Shared = More Cameras Sold
Thursday, April 11, 13
Creating Credibility for Living Pictures
Thursday, April 11, 13
Creating Credibility for Living Pictures
Thursday, April 11, 13
Start everything with “what do we want people to say.”
Thursday, April 11, 13
Start everything with “what do we want people to say.”
Simplicity and interactivity are king and queen.
Nobody reads but messaging couldn’t be more important.
Thursday, April 11, 13
