turning prospects into customers and customers into fans
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Turning Prospects into Customers and Customers into
Fans
Gary GertzWeb Development Specialist
[email protected]/ggertz
Businesses have the opportunity to connect
with people at a new and deeper level
How marketing used to work
How marketing used to work
How marketing used to work
“Half the money I spend on advertising is wasted; the
trouble is I don’t know which half.”
John Wanamaker
How marketing used to work
How marketing used to work
How marketing used to work
You Talk About Your Business People Talk About It Too
Social Media provides communication in two directions
Forums Blogs YouTube Twitter Yelp
People have a voice
FaceBook MySpace LinkedIn
People have a home
Some Stats
LinkedIn 60m Users
Twitter 105m Users 300k New users per
day 65m Tweets per
day
Yelp 30m Visitors per
month And….
400m People on FaceBook
People are sharing information about What they do What they buy What they love What they hate
What’s this mean?
One Concept Three Rules
Whuffie
Whuffie is currency in the social economy
Reputation Connections Influence Access
Favors Accomplishments Trust Sharing
Whuffie buys you
Audience Trust The Right to Play
Love Your Stuff Love Your Peeps Give It Away
Three Rules
Love Your Stuff
Love Your Stuff
Not just a little Passion is communicable Authenticity cannot be
faked
Love Your Stuff
What’s up with your competitors? What’s up with your partners? What’s up in your “ecosystem”?
Listen
Love Your Peeps
Become Part of the Community
Love Your Peeps
Not Your Stuff Give value that costs you nothing to
share and builds your Whuffie: Knowledge Recognition Passion
Give It Away
Share Knowledge Comment on Blogs
Build a Reputation Blog
Provide Value
But How?
But How?
Twitter Listen
Mentions Competition Topics
Tweet Share Promote Respond
Create a Facebook Fan Community Project your identity Listen to the community Respond to issues Recognize
But How?
Create a Forum Users generate content
(good and bad) Provide the opportunity for self support
Create a Community Give users a place to project themselves Not just their content – their identity
But How?
Know your customer Listen to them Be AUTHENTIC Be a PERSON Be a FAN It’s contagious
Things To Do
Down and Out in the Magic KingdomCorey Doctorow
The Whuffie FactorTara Hunt
Trust AgentsChris Brogan, Julien Smith
Images:iStockphoto.com
Credits
