turning your journey maps into engagement maps
TRANSCRIPT
Warwick BrackenCompany: Oakton Occupation: Digital consultantHobbies: Scuba divingTwitter: @bigwaz77Email: warwick.bracken
@oakton.com.au
I need tools to help visualize:
• Current state of engagement• Strengths and weaknesses• How we measure success• Business processes and
interactions
Need conversation starters:
• Who’s responsible for what?• Is everyone on the same
page?• What’s on the roadmap?• Ideation
Turn your journey maps into engagement maps(service blueprint lite)
WebEmailSocialApps
Face to faceWIFI
Physical signagePokemon
GoSMS
In summary, use this technique to:
• Visualize a complex situation• Learn more about the
business• Get conversations started• Get everyone on the same
page• Ideate to improve• Start a roadmap
Thanks!Warwick BrackenTwitter: @bigwaz77Email: [email protected]
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