tutorial 4 - ali
TRANSCRIPT
COMM 202Tutorial 4: Resumes & Personal Branding
LAPTOPS & PHONES AWAY! NAME TENTS OUT!t21+ T28
AGENDA For today
PersonalBranding
Resumes
ActionItems
Course Timeline
Skills matrix due Friday!
week 6 week 10week 7 week 9week 8
• tutorial: resumes / cover letters
• due: skills matrix final submission (6 success stories, 2 failure stories)
• tutorial: resume & cover letter peer review
• due: 2 copies of resume draft & cover letter draft & job posting
• tutorial: LinkedIn / networking
• due: LinkedIndue before class
• tutorial: event networking / informational interviews
• Due: cover letter & resume due Tuesday, March 7th @ 2:00PM
• networking event on March 9th
reading break
Describe theseBRANDS
What’s their brand?
What is your
BRAND?
Activity• Take 2 min to write down 4-5 words that describe you
– Have them be related to your skills, personality, etc.
THINK LIKE THIS:IF YOU HAD JUST 30 SECONDS TO DESCRIBE WHO YOU
ARE..WHAT WOULD YOU SAY?
Your brandAppears everywhere
The application process
Cover Email Resume & Cover Letter interview Get Hired!
Resume vs. Cover Letter
Resume is about you
Cover Letter is about them!
CAN-WANT-FIT
CANyoudothejob?
DoyouWANTthejob?
AreyoutherightFIT?
Elements of a resume
profile educationwork &
volunteer experience
personal formatting branding
Formatting
Be consistent
Font size, font style, spacing, bullet points, alignment, punctuation, date & abbreviation format, hyphens vs dashes
First impression
Pick a colourscheme(if you don’t want black-and-white, which is also fine) and use white space wisely; be concise with your resume page count
Third person
Always speak in third person and maintain a professional tone; no slang or personal pronouns (he, she, we, I)
Proofread
No grammar mistakes, typos, spelling errors -proofread then proofread again
Header
• Name is preferred name with (given name) in brackets• Phone and address are included• Linkedin URL is personalized
Profile/Key Competencies
What is it? No more than 4 line summary of what to expect in your resume
Key questions:• Does it match the job posting (multiple references)?• Does it provide a clear, convincing link to the rest of the resume (i.E. Is there
PROOF elsewhere in the document?)
What to include?• Strengths, past experiences, interests, languages, technical skills
Another example
Education
What is it? Summary of your schooling journey
Key questions:• Is there any ambiguity with respect to the info provided?
• Does it match the job description?
Education
What to include?• Degree (write it out fully) and specialization• GPA –score/%/letter grade, indicating the school scale• No laundry lists of courses: only specific, relevant courses• Key/relevant projects and awards: write in accomplishment statement form• Don’t include high school stuff unless you’re still in first year!
Work Experience
What is it? Collection of relevant experiences – the real meat
Key questions:• Are experiences achievement based?• Do numbers clearly quantify achievements where appropriate?• Do statements have accomplishment, proof, transferrable skills, and scope of action?• Does language indicate familiarity with industry/company? Does it match the job description?
Work experience
What to include?• Reverse chronological order by end date• You can include explanation sentences of companies/experiences if
necessary • Written in third person• Keep it to one sentence (2 lines is best)• Accomplishment statements as bullet points
RATS STATEMENTS
STAR to RATS…
From STAR stories to RATS statements
Employers don’t want to read your story on your resume, they want to read your accomplishments
FLIP it!
Result
Action
Task
Situation
Start with an accomplishment verb
ATTAINED EXCEEDEDELIMINATEDINCREASED
DECREASED MAXIMIZEDMINIMIZEDREDUCED
SAVEDSURPASSEDIMPROVEDCREATED
GENERATEDENHANCEDOPTIMIZED
ESTABLISHED
Results
Qualitative• ***Be descriptive
• Positive feedback
• Promotion/increase in responsibilities
• Implementation
• Awards
Quantitative• How much?
• How many?
• Numbers / percentages
ACtion
DO YOUR RESULTS MATCH UP WITH YOUR ACTIONS?
ARE THOSE SKILLS RELEVANT TO THE JOB?
WHAT SKILLS DID YOU SEE?
Situation & task
WHAT WAS THE CHALLENGE?
PAINT THE SETTING (WHO, WHAT, WHERE?)
DESCRIBE THE CONTEXT
Duty-based vs. accomplishment (RATS)
Duty-based
Responsible for contacting corporate clients and organizing a tournament
Accomplishment
VS.
Duty-based vs. accomplishment (RATS)
Duty-based
Responsible for contacting corporate clients and organizing a tournament
Accomplishment
VS.this is a job description!
Duty-based vs. accomplishment (RATS)
Duty-based
Responsible for contacting corporate clients and organizing a tournament
VS.this is a job description!
Accomplishment
Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
RATS Statement example
achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
RESULT
RATS Statement example
achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
ACTION + TASK
RATS Statement example
achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
SITUATION
One more example
Results
Actions Task/situation
Led varsity volleyball team to the pacwest BC provincial championship gold medal by exemplifying camaraderie and teamwork in both practices and high-pressure games
Moving on to
interests
Interests
ARE YOU CATERING TO YOUR AUDIENCE?
GOAL:SHOWCASE PERSONALITY &
DIFFERENTIATE YOURSELF!
HOW DO YOU WANT TO BE REMEMBERED?
Interests
What is it? A chance to showcase your personality & stand out
Key questions:• Do the interests show personality? Are they specific? Are they relevant to the
job (not always necessary)?• Do they differentiate the candidate? Are they memorable?
What to include?• Side interests & hobbies• Cool personal experiences• Be fun, specific, and stay appropriate
*Note for the candidate: be able to speak about these interests extensively!
interests
branding
Does this reflect your personal brand?
If the employer were to describe you based on your resume or
cover letter would they perceive you the way you want to be
perceived?
Does this align with your employer’s brand?
Investment banks will look for different personal brands from advertising agencies. Are you
tailoring the best and most applicable parts of yourself to the
company?
Tips to help you get that
“A”
TIP #1
TIP #2
TIP #3
HOW TO GET AN ‘A’• Ask friends for feedback!
• Sign-up and show up to Office Hours!
• Work on your cover letter everyday for 20 minutes!
Some admin stuff…
• Turnitin registration:• T21 CLASS ID: 14562161• T28 CLASS ID: 14562172• Password for both is: comm202
• Family day holiday:• Make up classes: same time wednesday• Or any other tutorial that week
One last thing
Action items
1. Skills Matrix due Feb 10th @ 11:59PM on TURNITIN
2. SIGN UP FOR OFFICE HOURS
3. Resume & cover letter draft due next tutorial…bring 2 copies + job posting
4. Have an awesome week