tutti frutti - justin bieber idea

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Page 1: Tutti Frutti - Justin Bieber Idea
Page 2: Tutti Frutti - Justin Bieber Idea
Page 3: Tutti Frutti - Justin Bieber Idea
Page 4: Tutti Frutti - Justin Bieber Idea
Page 5: Tutti Frutti - Justin Bieber Idea
Page 6: Tutti Frutti - Justin Bieber Idea

Th e co n t est sh o u ld s t ar t 4 m o n t h s p r io r t o t h e co n cer t . It w i l l be a ch al len ge t o h o ld ev er y o n e's at t en t io n fo r t h at lo n g. I HIGHLY reco m m en d p u rch as in g a blo ck o f at leas t 2 0 gen eral ad m iss io n t ick et s . Per io d ical ly g iv e t h em aw ay t o co n t es t p ar t ic ip an t s in t h e m o n t h s lead in g u p t o t h e co n cer t . THIS IS CRITICA L !!!!

Th e Go al is t o en cou rage co n su m ers t o p ar t ic ip at e in a lo n g t erm in t eract iv e m ark et in g cam p aign in w h ich t h ey are rew arded in so m e w ay fo r l is t en in g t o in creas in gly re lev an t m essages .

When Do We Start ?When Do We Start ?

Page 7: Tutti Frutti - Justin Bieber Idea

J u st in Bieber is a rare t alen t . Fro m a bu s in ess s t an dp o in t h e is by far t h e m o st -J u st in Bieber is a rare t alen t . Fro m a bu s in ess s t an dp o in t h e is by far t h e m o st -m ark et able ar t is t in t h e in d u st ry t h ese d ay s . He h as t h e 1 0 -15 y ear o ld fem ale m ark et able ar t is t in t h e in d u st ry t h ese d ay s . He h as t h e 1 0 -15 y ear o ld fem ale d em ograp h ic co m p let e ly lo ck ed do w n . Th ese t een age g ir ls are d r iv in g p ro f i t s in d em ograp h ic co m p let e ly lo ck ed do w n . Th ese t een age g ir ls are d r iv in g p ro f i t s in w ay s t h at alm o st n o o n e h ad im agin ed . Th ey h av e fal len com p let e ly in lo v e w it h w ay s t h at alm o st n o o n e h ad im agin ed . Th ey h av e fal len com p let e ly in lo v e w it h h im an d t h ey aren 't sh o w in g an y s ign s o f le t t in g u p . Th is gen erat ion o f g ir ls w il l be h im an d t h ey aren 't sh o w in g an y s ign s o f le t t in g u p . Th is gen erat ion o f g ir ls w il l be resp o n s ib le fo r rev o lu t ion izin g n o t on ly h o w bran d s co m m u n icat e bu t also t h e resp o n s ib le fo r rev o lu t ion izin g n o t on ly h o w bran d s co m m u n icat e bu t also t h e en t ire exp er ien ce . Bu s in esses can n o lon ger af fo rd t o ign o re t h e in t r icacies o f t h is en t ire exp er ien ce . Bu s in esses can n o lon ger af fo rd t o ign o re t h e in t r icacies o f t h is p ow er fu l gro u p o f co n su m ers . p ow er fu l gro u p o f co n su m ers .

T h e H o l y G r a i l o f B u s i n e s s

Page 8: Tutti Frutti - Justin Bieber Idea

Sec t ionSec t ion 2

The The ExecutionExecution

Page 9: Tutti Frutti - Justin Bieber Idea

Register Your GuestThe process of registering for the contest is simple and painless. The consumer will fill out a cardprovided for them at the check out counter at the point of sale. They will fill in their Name,Address, Phone Number, e-mail address, and favorite yogurt flavor. A designated lock-box isprovided for the submissions. Their information will be entered into a database at the end of eachday and the entries are stored in a safe place until the final drawing.

Page 10: Tutti Frutti - Justin Bieber Idea

The act of voluntarily providing information is very important. It offers the consumer an opportunity to be marketed to. Tutti Frutti will have the ability to connect with it's consumer via text, e-mail, direct mail, and social networking sites. Permission Marketing guarantees that consumers pay more attention to the marketing message.It will allow you to calmly and succinctly tell their story, without fear of being interrupted by competitors or interruption. It serves both consumers and marketers in a symbiotic exchange.

Permission Marketing

Page 11: Tutti Frutti - Justin Bieber Idea

Get Connected.Get Connected.

Page 12: Tutti Frutti - Justin Bieber Idea