tuttofood 2015
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ÂTRANSCRIPT
http://www.youtube.com/watch?v=hf6hoz1Ebps
TUTTOFOOD 2013 IN 3’ 34’’
FACTS & FIGURES
Ownership FIERA MILANO S.p.A.
Frequency Biennial
Next edition 3rd-6th May 2015
Venue Fiera Milano – Rho
Target B2B
120.000 sqm Exhibition area
+55,1% compared to 2007
1.800 Exhibitors
+49,5% compared to 2007
50.200 Visitors
+132,4% compared to 2007
1.143 Hosted Buyers
150 Events and conferences
1.420 Qualified Journalists
2013 DATA
VISITORS
Total Number of Visitors : 50.200
Foreign visitors: +40% (vs. previous edition)
Italian visitors : +25% (vs. previous edition)
Sector activity
Mass distribution, hyper, (airlines, cruise,
ferry, rail catering) bar, hotel, restaurant,
caterers
Foreign Visitors :
COUNTRIES MAINLY REPRESENTED
Austria, Belgium, France, Germany, Greece,
Switzerland, The Netherlands, United
Kingdom, Spain, United States, Canada, Asia
BUYERS IN 2013Buyers from 68 COUNTRIES
Top 30 Foreign Countries
EXHIBITORS 2013: INTERNATIONAL PAVILLON
NAME COUNTRY SECTOR/HALL
AGENCJA ROZWOJU MAZOWZA S.A. Poland International
AGRARMARKT AUSTRIA MARKETING GesmbH Austria Dairy
AUSTRIAN ECONOMIC CHAMBER Austria International
BAYERISCHES STAATMINISTERIUM fur Landwirtshaft und Forsten German International
BORD BIA IRISH FOOD BOARD Ireland Meat and Cured meat
EBLEX United Kingdom Meat and Cured meat
FIAB EXTERIOR S.L. Spain International
I.T.P.C. INDONESIAN TRADE PROMOTION CENTER MILAN
Indonesia International
INOVCLUSTER - CLUSTER AGRO INDUSTRIAL DO CENTRO Portugal International
INTERBEV France Meat and Cured meat
WELSH LAMB - MEAT PROMOTION WALES United Kingdom Meat and Cured meat
A&A INVESTMENT INTERNATIONAL LTD New Zeland Ho.Re.Ca
Austria
Belgium
Brasil
Chile
Cote d’ Ivoir
Denmark
France
German
FOREIGNER EXHIBITORS 2013
REPRESENTED COUNTRIES
Indonesia
Ireland
Luxemburg
New Zeland
Netherland
Principato de Monacò
Poland
Portugal
United Kingdom
Tcheck Republic
San Marino Republic
Romania
Spain
Sweden
Switzerland
Turkey
United States of America
THE EVOLUTION
2011 EDITION
4 Pavilions
2015 EDITION
10 PAVILIONS next to EXPO area
180.000 sqm expected
2013 EDITION
6 Pavilions
TUTTOFOOD 2015
8 PRODUCT CATEGORIES
NEW PRODUCT CATEGORIES
Green FoodSeafood Cereal Based Food
WHAT’S NEW?
TUTTOFOOD 2015
• TUTTOFOOD 2015 will be the opening event of Expo
2015
• 4 more pavilions vs the previous edition
• 3 new product categories: seafood, green food, cereal
based food
• Expo Matching Program EMP
• CHEESE, guest of honor
• TUTTOFOOD ACADEMIES: Educational areas and spaces
in each sector where visitors can taste products, Events :
«Wedding taste» and «Oil bar»
• New Competitions
• TUTTOFOOD NIGHTS OUT
EXPO MILANO 2015 from 1st May to 31st October
TUTTOFOOD from 3rd to 6th May
� First exhibition at the opening event of Expo 2015 on the same theme
� Same venue : Milan
� Same theme : «Feeding the Planet, Energy for Life»
� Common database EXPO - TUTTOFOOD for buyers delegations, department stores,
International press
� Accommodation solutions for exhibitors and buyers at affordable fees (booking
guarantee until end of June 2014)
� EXPO 2015 free invitations tickets for exhibitors and buyers from 3rd to 8th may
(pavilions closing at 5.30 pm) until EXPO area closing time (midnight)
� Hospitality Package for exhibitors and buyers at fixed prices (until the advertisement
campaign is exhausted)
� Car Parking for exhibitors available until 00.00 am
� … «To be continued» , the debate with Expo 2015 is open for other events
TUTTOFOOD and EXPO 2015
Direct access to Fiera Milano
The overpass connecting
EXPO 2015 with FIERA
MILANO
FIERAMILANO – TUTTOFOOD
CARGO 2
TUTTOFOOD and EXPO 2015
NEW LAYOUT
Fiera Milano moves closer to EXPO 2015
� TUTTOFOOD 2007 has been the first B2B sectorial fair including a buyer project : 350 operators
invited and hosted
� TUTTOFOOD 2009: 450 buyers
� TUTTOFOOD 2011: 600 hosted buyers
� TUTTOFOOD 2013: 1.143 hosted buyer. First year with EMP system
� TUTTOFOOD 2015: 2.050 expected
BUYERS PROJECT:
ONE VISION
BUYERS PROJECT:
EMP – EXPO MATCHING PROGRAM
� It is a special on-line tool enabling to fix B2B meetings between Exhibitors and
Hosted Buyers before the exhibition takes place. In 2013 more than 6.200
prefixed meetings
� Both Exhibitors and Buyers have access to this platform and may request a
meeting
� All TOP buyers are asked to register in the on-line database and give their
detailed profile in order to meet exhibitors on specific requirements.
� Each TOP BUYER will asked to guarantee at least 5 daily meetings
� The charged agents will control the buyers’ activity on EMP
Hosted buyers’ satisfaction
84,5% Completely satisfied
11,5% Sufficiently satisfied
2% Not at all satisfied
2% Doesn’t know
Business Activity Satisfaction
70% Very satisfied
15,7% Sufficiently satisfied
11% Neither satisfied nor dissatisfied
2,3% Not completely satisfied
1% Not very satisfied
Main foreign and Italian buyers
TOP BUYERS
180 days before TUTTOFOOD : 120.000 sq.m sold
EXHIBITORS 2015: International Pavillions
SOPEXA FRANCE (Mixed sector and international)
AUSTRIA PAVILLON (Diary sector and international)
INTERBEV FRANCE (Meat sector)
BELGIUM PAVILLON (Mixed sector)
EBLEX UK (Meat sector)
BORD BIA IRELAND (Meat sector)
INOVCLUSTER PORTUGAL (International)
POLAND (International)
GALICIA (Seafood Sector)
TURKEY (International)
U.A.E (International)
Reserved Spaces: SPAIN INDIA - INDONESIA
CHINA THAILANDIA
TUNISIA MOROCCO
SWITZERLAND THE NETHERLANDS
GERMAN BRASIL
VIETNAM CHILE
SOUTH AFRICA BULGARIA
EGYPT CANADA
TAILOR MADE SERVICES
ISC – Italian Store Check Project
• It’s a new high added value service free of charge offered from TUTTOFOOD to its foreign
exhibitors that will help them enter the Italian market.
• The project will involve 4 sectors: seafood, organic, cheese and meat.
• The ISC project is divided into two parts:
1. Category Market Data analysis - a report that will include all the useful info about the
market of the sector: value/volume data, store check, consumers behavior analysis,
etc
2. B2B Virtual Show Case – an on-line “catalogue” that show the exhibitors’ products
details in an efficient way.
TAILOR MADE SERVICES
Full dedicated customer
care for EMP
Free entrance tickets for
EXPO 2015
WHY TUTTOFOOD?
Why should you choose TUTTOFOOD
instead of other exhibitions?
at TUTTOFOOD you will meet the world,
with an agenda of meetings tailor-made to suit your needs and requests
only at TUTTOFOOD you will be able to find the widest range of the Italian
food market and buyers
we are young, fast-growing and innovative: our approach is to provide tailor
made services to the companies who trust in us. You won’t be “a single drop
in the ocean”!
Because:
Paolo Borgio
Exhibition Manager
Ph. +39 02 4997.6644
Mob. +39 348 7485024
Fax +39 02 4997.6587
E-mail [email protected]
CONTACTS
TUTTOFOOD
Mrs Claudia Castello
Int’l Sales – TUTTOFOOD and FHW China
Ph: +39 02 4997 6610
Mob +39 388 9483778
Skype fieramilano-claudia.castello