tv advertising analysis monthly report – feb 2015
TRANSCRIPT
TV Analysis Monthly Report Feb 15
Trend AnalysisComparison Jan 15 - Feb 15
Total Minutes of Advertising
* February 2015 Airtime has increased by 3% as compare to January 2014.
Jan-15 Feb-15
330,535
343,162
Trend AnalysisComparison Feb 14 - Feb 15
Total Minutes of Advertising
* February 2015 Airtime has increased by 30% as compare to February 2014.
263,141
343,162
Feb 15Feb 14
TOP 10 CATEGORIES% Share of Advt. Minutes
18% 18%
13%12%
6% 6%
3% 3% 3% 3%
18%
TOP 10 PLAYERS
% Share of Advt. Minutes
14%
7%6% 6%
5% 5%
3%3% 2% 2%
UNILEVER P&G TELENOR RECKITTBENCKISER
COCA COLA PEPSI COLA QMOBILE NESTLEPAKISTAN
MONDELEZPAKISTAN
TAPAL TEA
TOP 15 BRANDS% Share of Advt. Minutes
4%
3%
3%
2%2%
2%2% 2%
1% 1% 1%1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4%
4%4%
3%3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
4% 4%
3% 3% 3% 3%
3%
3% 2% 2%2% 2% 2% 2% 2%
ABB TAKK 8XM CITY42 APNA TV NEWS ONE JALWA TV ONE A-PLUS ATV AAJ NEWS ARY NEWS HUM TV WASEB GEOKAHANI
KTN
Genre Split in Feb 15% Share of Advt. Minutes
ENT43%
NEWS40%
MUSIC8%
SPORTS3%
MOVIES3%
KIDS1%
RELIGIOUS1%
HEALTH1%
Time Band Split Feb 15% Share of Advt. Minutes
Late Night (00:00 -
05:59), 11%
Morning Time (06:00 - 11:59),
20%
After Noon (12:00 -
16:59), 25%
Evening Time (17:00 -
18:59), 11%
Prime Time (19:00 -
22:59), 27%
Late Prime Time
(23:00 - 23:59), 6%
THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
Mr. Chander [email protected]
0343-2330696