tv advertising assignment

BTEC National Diploma in Creative Media Production (Film & Television)

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Unit 30: Advertisement Production for Television Assignment 3: Television Advertisements

Lead IV: Sonia Marshall

Unit 30 : Assessment & grading criteria (tick when criteria are met)

To achieve a pass grade the evidence must show that the learner is able to:

To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 describe structures and techniques of TV advertisements with some appropriate use of subject terminology

M1 explain structures and techniques of TV advertisements with reference to detailed examples and with generally correct use of subject terminology

D1 comprehensively explain structures and techniques of TV advertisements with elucidated examples and consistently using subject terminology correctly

P2 originate and develop an idea for a TV advertisement working within appropriate conventions and with some assistance

M2 originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance

D2 originate and develop an idea for a TV advertisement showing creativity and flair and working independently to professional expectations

P3 produce a TV advertisement working within appropriate conventions and with some assistance

M3 produce a TV advertisement to a good standard showing some imagination and with only occasional assistance

D3 produce a TV advertisement to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

P4 comment on own TV advertisement production work with some appropriate use of subject terminology.

M4 explain own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

D4 critically evaluate own TV advertisement production work in the context of professional practice, with elucidated examples and consistently using subject terminology correctly.

Assessor: Student name:

Deadline: Thursday 14th February 2013 Tuesday 8th January 2013 Issue date:


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Tendering for Unilever

Unilever's corporate vision – helping people to look good, feel good and get more out of life – shows how clearly the business understands 21st century-

consumers and their lives. But the spirit of this mission needs to reach out to more potential customers. Therefore Unilever is inviting advertising agencies to

participate in this exciting opportunity to carry our message out to new consumers. The successful agency will be contracted to produce designs and create

advertising materials for repositioning or extending a number of our products in the marketplace.

Please create a pitch for the remarketing of one of Unilever’s products. You should include:

In-depth analyses of two UK television adverts, examining their strengths and weaknesses - the method of presentation is up to you (part of Unit 30: P1,

M1 & D1)

Your concept, including target audience justifications, and pre-production paperwork for an original UK

television advert remarketing a Unilever product, (Unit 30: P2, M2 & D2 and part of P1, M1 & D1)

Your completed television advertisement (Unit 30: P3, M3 & D3)

[Additional BTEC requirements

An evaluation of your production work (Unit 30: P4, M4 & D4).]


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Actions for Improvements Date set Date achieved

Assessor’s signature Printed name

Date

Learner aims for next assignment:

1.

2.

Learner declaration

I declare that all the work submitted for this assignment is my own work or, in the case of group work, my own contribution to the work of the group in which I worked, and that no part of

it has been copied from any source without appropriate citations.

Signed: Date:

Feedback on Criteria Achieved

tv advertising assignment

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