TV MAKES YOU SMARTERHow technology is changing entertainmentNovember 4, 2011

@christytanner

Christy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

Tweet your answers to

@christytanner

QUESTION #1:

WHAT‟S YOUR FAVORITE NEW SHOW?

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3HOMELANDPhoto courtesy of Showtime

WHAT‟S TVGUIDE.COM USERS‟

FAVORITE NEW SHOW?

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#1 new show

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

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#2 new show

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

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#3 new show

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

WHAT‟S MASHABLE MEDIA SUMMIT

ATTENDEES‟ FAVORITE NEW SHOW?

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9Source: Survey of Mashable Media Summit Attendees

Photo from New Girl by Greg Gayne/FOX

Photo from Up All Night by Andrew MacPherson/NBC

TIE!

New Girl

Up All

Night

HOW IS TECHNOLOGY CHANGING

ENTERTAINMENT?

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#1: Second Screen = Mass Market

#2: Ways to watch = Growing options

#3: Great shows = More than ever

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Sources: Nielsen Q1 2011 Mobile Connected Devices Report, TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants; Photo from Dexter courtesy of Showtime

#1:Second Screen = Mass Market

70%*

*70% of tablet owners, 68% of smartphone owners and 67% of all TVGuide.com users use second screen devices while watching TV

New apps launch every day

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It‟s hard to keep trackABC

ABC Player

ABC News

Jimmy Kimmel Live

ABC Video Bookstore

AMC

AMC Mobile (iPhone only)

Breaking Bad

Mad Men Cocktail Culture (iPhone only)

The Walking Dead

CBS

Fall Preview

CBS News

CBS Sports Pro Football

CBS Sports for iPad

The Amazing Race

48 Hours Mystery

Num3ers

Comedy Central

Comedy Central (iPhone only)

The Word Colbert Report

South Park Avatar Creator

The CW

The CW Full Episodes

Nikita Spy Training

The Vampire Diaries (iPhone only)

Discovery

Discovery Channel HD

Discovery Channel Cannon Challenge

Ultimate Sharks

MythBusters

Deadliest Catch (iPhone only)

E!

E! Online (iPhone only)

FOX

Fox News for Ipad

Fox Business for iPad

Terra Nova

The Cleveland Show

House M.D.

Bones

Family Guy (iPhone only)

Glee

FX

Sons of Anarchy

American Horror Story

It's Always Sunny in Philadelphia (iPhone only)

HGTV

HGTVtoGO

HBO

HBO Go

Band of Brothers

Big Love

Boardwalk Empire

Bored to Death

Capadocia

Carnivale

Curb Your Enthusiasm

Deadwood

Eastbound and Down

Enlightened

Game of Thrones

Generation Kill

John Adams

Life and Times of Tim

Little Britain USA

Rome

Sex and the City

Real Time with Bill Mahar

Six Feet Under

Sopranos

Treme

True Blood

The Wire

MTV

MTVWatchWith

Jersey Shore

Real World: San Diego

Awkward.

Death Valley

Ridiculousness

Cuff'd

Teen Mom

When I Was 17

I Used to be Fat

NBC

NBC

Tour de France All Access

NBC Sports Talk for iPad

NBC Live

NBC Nightly News

The Royal Wedding by NBC

CNBC Real-Time

Today for iPad

The Thing: Flame Thrower

Telemundo Novelas

Burn Notice Graphic Novel

OxygenLive

WWE Tough Enough

Bravo Now

Top Chef Foodie Fight

Showtime

SHO Social

Weeds

The Big C

House of Lies

Homeland

Dexter

The Borgias

Californication

Episodes

Gigolos

Nurse Jackie

The Real L Word

Shameless

The Tudors

Web Therapy

TLC

TLC Network (iPhone only)

Social TV Apps

Miso

i.TV

Tap TV

TV Daily

yap.TV

GetGlue

IntoNow

TunerFish

Trendrr

Philo

The Channer

Other TV Apps

Crackle

Zap2It (What's On?)

Time Warner Cable

Verizon Fios

AOL TV

EW's Must List

People

TV.com

IMDb

BuddyTV

Xfinity

Hulu+

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Users have embraced TVGuide.com‟s

second screen products

Source: Omniture

Sources: TVGuide.com Mobile App User Survey; July 2011; 1,429 participants & Flurry Analytics through September 2011

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Home

91%

Other

9%

TVGuide.com apps:

• 5M installs & 1.5M

monthly active users

• 40% increase in

engagement YOY

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5Mcheck ins

60+sponsors

Social activity on

TVGuide.com has

exploded in the past

year

… and advertiser

support has surged

Source: TVGuide.com Internal Reporting

18Photo from Two and a Half Men

by Matt Hoyle/CBS / Warner Brothers

Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants

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“the „oh SH*T‟

moments”

“to keep my faves

on the air”

“feeling connected”

#2: Ways to watch = Growing options

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Fans have 1 zillion ways to watch

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“I don‟t want to miss anything”

“It feels like work”

85% want a personalized TV Guide

Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents

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Over 400,000 users have Watchlists

2323

Source: TVGuide .com Internal Reporting

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Your Watchlist showcases your friends‟

Facebook favorites

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… and lets you see official Tweets

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Celebs are giving us their Watchlists

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Top new shows in Watchlists

correlate with ratings

Social Power Rankings spotlight users

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#3: Great shows = More than ever

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“It‟s better to be

a TV fan now

more than ever

before”

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

52%

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“This season is

better than

last year”

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

36%

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Fans are watching more TV

32Source: TVGuide.com Fall 2011 TV User Survey, August 2011;

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0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

1 2

+14%

32%

28%

2010 2011

% who watch 30+ hours per week

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants; Photo from Revenge by Colleen Hayes/ABC

93% watch live TV

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55% watch online

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants; Photo from Modern Family by Richard Cartwright/ABC

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27% will buy a tablet in the next year

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

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19% will pay more for content

Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants

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HOW IS TECHNOLOGY CHANGING

ENTERTAINMENT?

37

#1: Second Screen = Mass Market

#2: Ways to watch = Growing options

#3: Great shows = More than ever

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HOW HAS TV MADE FANS SMARTER?

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Photo of Dr. Who courtesy of BBC

They bend time to their will

41Source: TVGuide.com Fall 2011 TV User Survey, August 2011;

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0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

1 2

+14%

32%

28%

2010 2011

% who watch 30+ hours per week

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Photo of Dr. Who courtesy of BBC

Tweet your answers to

@christytanner

QUESTION #2:

How has TV made YOU smarter?

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Our users have forced us to be

smarter

You solved my

problem.”

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“I was wondering how to keep

track of all the new shows …

WHAT‟S THE GREATEST CHALLENGE

FOR MEDIA & JOURNALISM?

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THERE WILL

ALWAYS BE NEW

“PROBLEMS”

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@christytanner

Christy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

THANK YOU

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