tv & media 2014 italy - prima comunicazione · oss&bss servizi tv and media delivery 35,000...

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CAPITALS

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Tv & media 2014 italy

Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab

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Public | © Ericsson Italia 2014 | 2014-09-17 |

INFRASTRUTTURE MOBILI

OSS&BSS

SERVIZI

TV AND MEDIA DELIVERY

35,000

25,000

USD 5B 64,000

2.5 Billion

1 Billion

180

50%

114,000

Subscribers

managed by us

Subscribers

supported by us

Services professionals

LTE smartphone traffic handled by our networks

Employees

Countries with customers

R&D Employees

Patents

In R&D

Leadership di mercato

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CAPITALS

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Media vision 2020

ericsson.com/televisionary

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› In 2020 there are 50 billion connected devices

› 15 billion video enabled devices

› 8 billion mobile broadband subscribers

› Cloud and web approach to TV

› Agility, Speed, Innovation

› Consumer Analytics and Content Discovery

Ip global enabler

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› Over The Top (OTT) delivery for all

– Enhancing established broadcast delivery platforms

– Time-shift of TV mostly in cloud

– Content Delivery Network mandatory for premium services

› 50% content viewed on-demand and

› 50% consumed live/linear

Delivery of video

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2020: A 750 billion $ industry

SPLIT OF OTT VIDEO REVENUES

2020 PAY TV REVENUES $460 B

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2012 2007 2007 2014

Leading Compression

Equipments

TV Consultancy

2013

Leading IPTV

Middleware TV Managed Services

TV Managed Services

2008

IP Edge and Core

Network

OTT & Reach

TV Consultancy

IPTV Middleware

ericsson investments IN tv

Cloud

*announced

http://www.google.es/imgres?imgurl=http://3.bp.blogspot.com/-QqNfdeNJJ2w/TbuqD7aJJKI/AAAAAAAACHA/CCQsOgAdN5M/s1600/Technicolor-white.jpg&imgrefurl=http://www.jalfaro.com/perfil-de-camara-technicolor-para-canon-eos/&usg=__K4JpOfROZ9ou1pIUYPjrLDHbLXs=&h=314&w=686&sz=58&hl=es&start=1&zoom=1&tbnid=z-lZvIbrf61uEM:&tbnh=64&tbnw=139&ei=yw9xUYreNpOYhQeHyYD4Dw&prev=/search?q=technicolor&um=1&sa=N&hl=es&gbv=2&tbm=isch&um=1&itbs=1&sa=X&ved=0CCwQrQMwAA

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Ericsson TV

70 30 120 80 270

Global hub /

NOC

Compression

Content mgt.

Global hub

Middleware

Video

networks

Global hub

Middleware

Clients int.

Global hub

Clients int.

Content mgt.

Global hub

Compression

Video

networks

USA Spain Sweden India UK Other

800 700

350

2009 2010 - 2012 EoY 2013

TV&M SI professionals – capabilities evolution

Regional

centers

Middleware

Clients int.

90

Mexico / Brazil

80

TV&M SI centers worldwide

Regional

centers

Various areas

Consulting and Systems Integration Globally

R&D professionals

1750 2500

Broadcast professionals

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Ericsson in TV & Media today

Worlds largest

Operator CDN (Russia)

14M IPTV Homes

25% market share

LTE Broadcast world’s 1st

>500 Broadcast

& OTT-TV Channels

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http://youtu.be/zK__oXA2tNA



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Ericsson ConsumerLab annual research

1.1 billion REPRESENTING

PEOPLE 100,000

RESPONDENTS

15 STUDIED

MEGACITIES 40 MORE THAN

COUNTRIES

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The voice of 620 million of consumers

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The service shift

The service shift

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consumers’ viewing habits worldwide

83%77%

61% 75%

47%

28%31%

25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2011 2012 2013 2014

Scheduled broadcast TV

Streamed video (YouTube, short clips, movies,

programs, TV-series)

Recorded broadcast TV

DVD, Blu-ray etc.

Consumer TV/Video consumption on a more than weekly basis

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In Italy more people regularly stream video content than watch scheduled broadcast TV

Scheduled broadcast TV

Streamed video (YouTube, short clips, movies,

programs, TV-series)

Recorded broadcast TV

DVD, Blu-ray etc.

Consumer TV/Video consumption on a more than weekly basis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014

79%

80%

34%

29%

BASE: Italy [Showing: Use several times a week or more]

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Binge viewing

WORKDAY NIGHTS

Less binging

Max 2/3 episodies

WEEKEND NIGHTS

More binging

Several episodies

HOLIDAYS

More binging

Whole seasons

Physical media triggered binging,

but subscriptions video on-demand (S-VOD) removed the cost barriers

48% want all episodes to be released at

once, enabling them to binge

43% In Italy

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Second screen usage italy

BASE: Italy [Showing weekly or more usage]

Source: Ericsson ConsumerLab TV & Media 2014 Study

I use a secondary device

(e.g a smartphone, tablet) in

order to do the following

things while watching TV

(Showing at least weekly usage)

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Content on the go

Content on the go

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Viewing by device global

Smartphone users have

increased their viewing time

with 15% since 2012

Average hours spent watching video on each device per

week (those who have and use each device)

BASE: Base 9 Markets [Those who have and use respective device] Source: Ericsson ConsumerLab TV & Media 2014 Study

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Viewing by device italy 2014

Smartphone users have

increased their viewing time

with 22% since 2012

Average hours spent watching video on each device

per week (those who have and use each device)

TV Screen

Desktop

Laptop

Smartphone

Tablet

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What people view on smartphone italy 2014

0%

10%

20%

30%

40%

50%

Downloaded TVprograms,

movies or shows

Streamed On-demand

programs,movies or shows

Live TV or liveevents (e.g. live

sports)

TV according toa TV schedule

(not live TV)

Video made byother

consumers, e.g.YouTube

Weekly

Willingness to pay

for anywhere access

nearly doubled in

the last year

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Viewing situation

In what situations do you watch any type of TV/video

content - at least weekly?

Younger

respondents have

more flexible

viewing habits that

older

In Italy 1 out of 4

teenagers watch

video in bed before

getting up

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Place shifting italy

13%

23%

6%19%

36%

2%

At least daily Weekly Monthly

Less often Never Don’t know

How often do you start watching a specific TV program, show or movie on one

device, interrupt or pause it and then continue watching it on another device?

36% say that

they place shift

on a weekly

basis

Source: Ericsson ConsumerLab TV & Media 2014 Study BASE: Italy

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Important tv features

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Image quality italy

Time

Quality

requirements Premium

quality

Good

quality

Acceptable

quality

HD

SD quality SD quality SD quality

HD HD

4K/UHDTV 4K/UHDTV

8K/Oculus? P

E

R

C

E

P

T

I

O

N

Quality perception

4K/Ultra High

Definition (UHD)

is already

important to 40%

of people in Italy

Source: Ericsson ConsumerLab TV & Media 2014 Study BASE Italy

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Most important TV and video features in italy

Excellent quality (HD)

New movies directly on my TV at the

same time as theatrical release

A la Carte TV/Video Package

Extreme Quality (4K/UHDTV-much

higher than HD quality

Free from ads/commercials

Excellent quality (HD)

Free from ads/commercials

New movies directly on my TV at the

same time as theatrical release

Time Shift/On-demand

A la Carte TV/Video Package

IMPORTANT TV FEATURES FEATURES WORTH PAYING FOR


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Content payment models free and pay italy

40% of Italians would

like to specify which ads

they don’t want to see

again, as well as which

areas and products they

want commercials for


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Key findings

Streaming viewers surpass linear TV viewers

‘Binge viewing’ an accelerating trend in consumer habits

Smartphone viewing time on the increase

Willingness to pay for everywhere access nearly doubled

Quality on Top, Consumers want 4K

tv & media 2014 italy - prima comunicazione · oss&bss servizi tv and media delivery 35,000...

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