tv powerpoint guidelines - cob home · first rule so ...don’t use small ... rules they break. 1....

FOR TELEVISION & VIDEOPowerPoint

A QUICK REFERENCE GUIDE

The most important concept to understand

is that TV screens and computer screens are

very different. TV sets have lower resolution,

less color tolerance and they mask off part of

the screen where you may have placed

important information. Unless you build your

slide show understanding these concepts your

slides may not be readable to TV viewers.

THE BAD NEWS

The rules are easy...

There are only three..

Anyone can make TV Safe slides

THE GOOD NEWS


THREE SIMPLE RULES

1. Avoid fine patterns and small text

2. Avoid brilliant whites and pure colors

3. Stay within the “TV SAFE ZONE”

TV HAS LESS RESOLUTION THAN A COMPUTER SCREEN

FIRST RULE

So...Don’t use small text like this. It looks great on the computer but will not be readable on TV.

The smallest text size should allow only 50 characters per line

Don’t use serif fonts like this TIMES NEW ROMAN

Use sans serif fonts like this ARIAL OR HELVETICA

Don’t use backgrounds that have fine patterns like this

Use plain, gradient or soft pattern backgrounds like this

TV CANNOT HANDLE PURE, BRIGHT COLORS

SECOND RULE

So...Don’t use pure, bright colors for text

Also..Don’t use pure white

Use an off white

Use subdued colors

STAY AWAY FROM THE EDGES OF YOUR SLIDE

THIRD RULE

On your computer your slide looks like this...

But on TV your slide looks like this...


THIRD RULE

TV sets may look like computer displays

but they use very different technology. One of

the principle differences is that computer

displays show you everything on your screen

but TV sets do not. Every TV screen “masks”

the edges of the screen so that they cannot be

seen by the TV viewer. This helps “hide”

special data that goes along with the TV signal

when it is broadcast and would otherwise be

distracting to the viewer.

This line would not be seen by TV viewers because it is to close to the edge of the slide


THIRD RULE

The line around this slide represents the

TV SAFE ZONE

Build all your important information to fit

within this zone and the TV viewers will be

able to read all your text and see all your

pictures.

TO HELP YOU MAKE SLIDES THAT WORK WELL ON TV

ADDITIONAL TIPS

Easily understood Charts & Graphs are

particularly challenging for presentations

NEXT ARE THREE EXAMPLES OF CHARTS & GRAPHS THAT WORK WELL

CHARTS & GRAPHS MAKE THEM BOLD & SIMPLE

TO HELP YOU MAKE SLIDES THAT WORK WELL ON TV

ADDITIONAL TIPS

Here are some slides that do not work very

well for TV. See if you can identify which

rules they break.




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Bank Branch and ATM Locations Sub Market: South City

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APPIAN ANALYTICS

Legend

"tf F 1rst Regional bank * Bank and Trust * Community Bank


THREE SIMPLE RULES




tv powerpoint guidelines - cob home · first rule so ...don’t use small ... rules they break. 1....

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