TV Talk blog*

Well done, sir

• TV without pity– User interaction– Unique content | 2– Sharing content/ RSS*

• EW.com– User interaction/video/sharing content

• Buddy TV– Standard topics– RSS w/in posts

Our Goal• Attract a large, local audience – PVs*

– Offer fresh, interesting content often – Encourage user input– Guerilla marketing – Twitter/Digg/FB/RSS

• Tiny urls*

Marie Osmond faints on ‘Dancing’Watch, vote in poll

Tell me, show me, let me decide– What to cover?

• Review episodes• Give related celeb news – RSS reader

– AP, Jose, Herald, SS, etc.

– Visual aspects• Add celeb photos / generic pics

– Merlin, stockx, Storms Media

• Embed video (YouTube, Hulu, etc.)– Episode preview/ striking scene

– User participation/decisions• Pose questions• Offer Polls• Spoiler alerts - Jumps

Project Runway hostHeidi Klum walks therunway at Victoria’sSecrets Fashion Showin Miami Beach. Browsemore pics, commentary. Video: Watch the show

Reach me and then….

Blah blah blog • SEO* friendly metadata* (heads, keywords)

– Search engine functionality / general search– Effective RSS

• Chunks of text, jumps

• Bold proper nouns

• Link up/out Source: 10 Commandments of Internet Writing

When to post?

• Same day episode airs– Rotation system for popular shows

• News leaks about cast member/show– Use RSS feed reader

• Bloglines, Google, etc.

• Post is popular • new angle blog about?

Whatcha talkin bout Willis?

Questions? Comments?