tv y social media
DESCRIPTION
TRANSCRIPT
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“What is social TV?”
“Another stupid marketing term for how people have always watched TV”
Fuente: TV Guide.com
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Los espectadores
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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1º
2º3º
Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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1º
2º3º
Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
X
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
47%
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Estudio de Penn Schoen Berland para The Hollywood Reporter (Junio, 2012)
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Fuente: Nielsen
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“What is social TV?”
“Another stupid marketing term for how people have always watched TV”
Fuente: TV Guide.com
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“What is social TV?”
“Being hooked into communities online while watching TV” and “a connected atmosphere of television.”
Fuente: TV Guide.com
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Las televisiones
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#FelipeyLetizia
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#Pesadilla3
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#Tróspidos
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“People don’t want to have you tell the news anymore. They don’t want to be talked to, they want to be talked with”
Roy Sekof-Founding editor Huff Post
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Los profesionales
Fotografía: Karthik Pasupathy Ramachandran (Flickr)
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#perdidosenlatribu
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Las marcas
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Las ventajas
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“(...) the world’s biggest, fastest, most honest focus group – social media”
Ben Carlson and Jen Handley, creadores de Fizziology
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Los riesgos
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WOW!
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Hate watching
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Hate watching
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Hate watching
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Jose Diaz en www.vayatele.com
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#Pesadilla2
#VuelveBelen
#Pantojuicio
#GuerraconAR
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“Everyone on the Internet is talking about television and everyone on television is talking about the Internet. The whole damned thing is a self-licking ice cream cone (...)”
Daniel Suarez-”Kill Decision”
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