TEMECULA VALLEY

BALLOON &WINE

FESTIVALIt’s a GRAPE Love

Affair

MARKETING& PUBLIC RELATIONS

Print 68.6 million impressions.Appeared in 30 publications

13 Magazines including Westways

17 Newspapers including Los Angeles Times, Orange County Register, San Diego Union Tribune

 

Five television shows

Channel 6 Ruben Galvan (San Diego)

Channel 5 Gayle Anderson (Los Angeles)

PBS California Life With Heather Dawson

Pilot show with news anchor Jane Monreal “See Jane Run”

Broadcast spots highlighting Festival on NBC, Los Angeles

Broadcast spots highlighting Festival on ABC, Los Angeles

Broadcast spots highlighting Festival on ABC, San Diego

Wealth TV – Cable in San Diego

2,250 inches of Printed publicity in newspapers, periodicals and magazines.

More than doubled our print impressions over the previous year.

NC TIMES & Californian 4 page insert prior to the Festival and 3 page review after event

FRONT COVER on Press-Enterprise Entertainment Insert week of Festival

FRONT COVER on NC Times Entertainment Insert week of Event

FRONT COVER and 4 page pull out in NEIGHBORS NEWSPAPER June edition

Full page color cover of event in Jurupa, Colton and Loma Linda News

2009GOLD MEDAL

WINE COMPETITIONGuest Judge from KTIE 590 “Let’s Dine Out” Allan BorganPlus judges from:

• Temecula Creek Inn• Pechanga Resort & Casino• ?

Winners were announced• E-blast• Californian• Neighbors Newspaper• KTIE 590 Radio• KTLA-5 - Television News• San Diego 6 – Television News• At Festival• In Press-Kits given to media attending

event

2009 ADVERTISING

RADIO94.7 The Wave

95.5 KlosK-earth 101

KOST FMKNX 1070

Melinda Lee EndorsementGo-Country

Kfrog 95.1 & 92.9KOLA 99.9 FM

KATY RadioQ103

Smooth JazzKYZYKSONKIFM

PRINTNorth County

Times/CalifornianNeighbors

Valley Business JournalOC Digest

TELEVISIONTime Warner in

Southwest RiversideOrange County

North San Diego

FIOS/Verizon Cable inInland Empire

Orange CountyLos Angeles

NETWORKS USEDFOOD

A&ETRAVEL

USATNTCNNCMT

LIFETIME

BILLBOARDINTERNET

WE SELLWINE!

2009 Temecula Valley Balloon &WINE Festival Beverage costs:•81% Spent in Wine

• ?cases• (Southern California Wine

Country Wines!)•19% Spent on Beer

PROVIDINGQUALITY

WINE LOVERS’EXPERIENCE

Most Variety of Cheese & Specialty Deli Foods Served in 2009.•Atheno’s Spreads & Pita Chips•Kerrygold Gourmet Irish Cheese•Wellington Crackers

(sponsor provided one box for every wine tasting customer intentionally)

•Busetto Salami•Cibo Spreads•Laughing Cow•Champignon Cheese

Food & Wine Pairing 3rd Year Sell Out!

HIGH INCOMEDESIRABLEAUDIENCE

•52% between 36 to 55;•60% household income over $76,000•34% household income over $100,000•36% reside in the

Los Angeles/Orange County DMA

•38% reside in Riverside County•13% reside in San Diego County

2010 MARKETING

SOCIAL MEDIA CAMPAIGNUtilizing

•Facebook•Twitter•Blip•Youtube•Ping•4-Square•Selected Radio Stations

Designed to Drive Fans, Followers & Guests:

•To Sponsors place of Business•Sign up as a fan, follower for future communications•Develop Buzz about Festival before advertising

MORE MARKETING

RADIOTELEVISION

PRINTINTERNET

BILLBOARDPUBLIC RELATIONS

Includes Blog, Internet, Print, Television Network News

OUR MASCOT

VINNIE

•Implemented in 2008 for 25th Event•Named after Vince Cilurzo•Now used as friendly icon for web and social media spokesperson•He is a person… identity is secret

IMPROVEDLAKE SKINNER

EXPERIENCE$7 Million in Renovations

New Sloped & Graded Amphitheater

SIGN UP TODAY!Be a part of the

Food & Wine PairingWine Competition

Social Media /Festival Contest

Visit us at www.tvbwf.comFacebook at Temecula Valley Balloon & Wine

FestivalTwitter at Temecula VBWine