Tweet Your Way to the TopA Beginner’s Workshop on Twitter

A Real Estate Professional’s Guide to Communicating with Social Media

By Lindsey Listanski

Statistics2/3 of the world’s population visits social media sites.Twitter’s fastest growing age demographic is 55-64 year olds. In 2008 only 32% realtors had social media presence, in contrast in

2009, 84% of real estate agents used social media sites to reach out to their target audiences.

94% home buyers use the internet to identify properties that would interest them.

32% of homebuyers found the house they bought online.To gain a competitive edge, realtors need to use social media to

broadcast their messages and to interact with their fans.Traditional buyers take close to two months to find the house that

meets their requirements. On the other hand, internet buyers take only about half a month. In other words, the internet, and social media in particular, helps home buyers identify key issues that they need to consider when buying real estate.

Starting from Scratch

Who to Follow• @ashbey, @stringclarke,

@coldwellbanker, @CBtweet, @CBGundaker

• Family, Friends/Acquaintances, Colleagues

• Real Estate Pages• Who to Follow feature

Create Your Brand

Agent Picture

Bio• Who are you?• What are you

passionate about?• What do you plan

to discuss?• St. Louis • Your personal

CBG URL

Personalize

Background ImagePage Background

Lists

Start Tweeting!

Remember…Only 140 characters!

What to Share

Photo’sPersonal MilestonesFun or Engaging

MaterialBusiness Related

info

How to Share It: Mentions

How to Share It: HashtagsWhat is a hashtag?

A hashtag is a word or a phrase prefixed with the # symbol. Social networks such as Twitter may be tagged by putting "#" before important words.

Hashtags provide a means of grouping such messages, since you can search for the hashtag and get a set of messages that contain it.

#CBG EMT#CBGundaker#TweetToTheTop

How to Share It: Links

How to Share It: Reach Out

How to Share It: Retweet

See a tweet you like?

Retweet it!

The Do’s & Don’ts of Social Media

Measuring Your EffortsRetweets, Mentions, & RepliesA retweet = when someone repeats what you

have tweeted on their own feed.A mention = when someone includes your

username preceded by the @ symbol.A reply is when = someone replies back to a

tweet you wrote using your @Handle.

Build it, and they will NOT come

Follow us & your neighbor!

@ashbey

@stringclarke