tweetmeet 23-02-2011
DESCRIPTION
Why smart ideas should be the building blocks of advertising campaigns.TRANSCRIPT
TweetMeet Leuven23 february 2011
12/04/2023Slide 2
@YvesFrateurPostgraduaat student: Manager in de Interactieve Communicatie (MICA)Lessius Hogeschool, Mechelen
Account Executive (internship)Boondoggle, Leuven
Smart ideas
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Embrace smart ideasSmart ideas have a perfect fit with your products / services.
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Embrace smart ideasSmart ideas have a perfect fit with your products / services.
Smart ideas have a perfect fit with your target audience.
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Embrace smart ideasSmart ideas have a perfect fit with your products / services.
Smart ideas have a perfect fit with your target audience.
Smart ideas have a positive effect on business.
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Embrace smart ideasSmart ideas have a perfect fit with your products / services.
Smart ideas have a perfect fit with your target audience.
Smart ideas have a positive effect on business.
Advertising creates a spotlight on the smart ideas.
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Embrace smart ideas
http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/
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Embrace smart ideas
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Implement smart ideasEvery consumer touchpoint is a potential conversation starter.
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Implement smart ideasEvery consumer touchpoint is a potential conversation starter.
Company ProductCustomerService
Comms Customer
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Implement smart ideasEvery consumer touchpoint is a potential conversation starter.
http://www.boondoggle.eu/#/case/41
Product
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Implement smart ideasEvery consumer touchpoint is a potential conversation starter.
http://www.boondoggle.eu/#/case/41
CustomerService
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Implement smart ideasEvery consumer touchpoint is a potential conversation starter.
http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/nikeid
Customer
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Implement smart ideasEvery consumer touchpoint is a potential conversation starter.
http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/nikeid
Customer
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Why you should spark conversations
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Why you should spark conversations1 out of 3 conversations leads to a change of opinion with the receiver.Source: Conversation Mapper Insites & Boondoggle 2008
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Why you should spark conversations1 out of 3 conversations leads to a change of opinion with the receiver.Source: Conversation Mapper Insites & Boondoggle 2008
Brand Advocacy is worth 5x that of an advertising spend, in terms of creating new and loyal brand users for companies.Source: LSE, 2007
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Why you should spark conversations1 out of 3 conversations leads to a change of opinion with the receiver.Source: Conversation Mapper Insites & Boondoggle 2008
Brand Advocacy is worth 5x that of an advertising spend, in terms of creating new and loyal brand users for companies.Source: LSE, 2007
The volume and the impact of conversations on change for a brand can be measured.Source: Conversation Mapper Insites & Boondoggle 2008
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e.g. Air New Zealand
Click icon to add picture
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e.g. Air New Zealand
Case movie
KLM Surprise
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KLM SurpriseResults:- The campaign ran for 6 weeks.
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KLM SurpriseResults:- The campaign ran for 6 weeks.- KLM surprised 100 passengers.
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KLM SurpriseResults:- The campaign ran for 6 weeks.- KLM surprised 100 passengers.- A viral hit thanks to social media sharing.
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KLM SurpriseResults:- The campaign ran for 6 weeks.- KLM surprised 100 passengers.- A viral hit thanks to social media sharing.- One million campaign impressions
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KLM SurpriseResults:- The campaign ran for 6 weeks.- KLM surprised 100 passengers.- A viral hit thanks to social media sharing.- One million campaign impressions- Over 5000 new Facebook friends.
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Some final thoughtsKill creative ideas, built on smart ideas.
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Some final thoughtsKill creative ideas, built on smart ideas.
Learn by experimenting. Don’t be afraid to make mistakes.
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Some final thoughtsKill creative ideas, built on smart ideas.
Learn by experimenting. Don’t be afraid to make mistakes.
Boondoggle experiments from time to time and that has delivered several succesful campaigns.
@BoondoggleBE
http://www.boondoggle.eu
@YvesFrateur
http://yvesfrateur.posterous.com