#tweetsmarter with data-driven insights from twitter and hubspot
TRANSCRIPT
#TWEETSMARTER
UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES
PHOTO BY TROY HOLDEN
Anne Mercogliano @AkMercog
Anum Hussain @anum
#TweetSmarter
W H A T I S T H E V A L U E O F T W I T T E R ?
#TweetSmarter
271M monthly
active users
500M tweets per day
78% access via
mobile
SOURCE: INTERNAL DATA #TweetSmarter
How can that help my business?
#TweetSmarter
How can that help my business?
#TweetSmarter
Want audio to go along with these slides? Click here for the recorded
webinar.
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#TweetSmarter
Tweeting Tip
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Tweeting Tip
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#TweetSmarter
Twitter brings you closer.
#TweetSmarter
9 out of 10
users have engaged in a conversation with or about an SMB on Twitter
SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter
73% felt better about an SMB after following it on Twitter
60% have purchased something because of Twitter
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L E A R N I N G T O # T W E E T S M A R T E R
#TweetSmarter
Know your goal
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#TweetSmarter
Objective-Based
Tweeting Tip
#TweetSmarter
H E R E A R E O U R F I V E M A I N T I P S .
#TweetSmarter
1. Keep it short
2. Give clicks context
3. Make it visual
4. Optimize for leads
5. Start a conversation #TweetSmarter
Tweets <100 characters get +18% more engagement.
Keep it short.
#TweetSmarter
#TweetSmarter
Curate with a calendar & punctuate with short Promoted Tweets.
Key Takeaway.
#TweetSmarter
#SmallGoesBig
Clicks give context. Tweets with website cards have +43% engagement.
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#SmallGoesBig
Clicks give context. Provide direct calls-to-action if you want clickthroughs.
#TweetSmarter
#SmallGoesBig
Key Takeaway. Prime users before clickthrough to set clear expectations.
#TweetSmarter
PHOTO OF @PRISMSKYLABS
Make it visual.
Tweets with rich media get +313% engagement and +52% Retweets.
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PHOTO OF @PRISMSKYLABS #TweetSmarter
PHOTO OF @PRISMSKYLABS
Key Takeaway.
A picture truly is worth a thousand words.
#TweetSmarter
PHOTO OF @PRISMSKYLABS
Optimize for leads. Tweets with lead generation cards have +42% engagement.
#TweetSmarter
PHOTO OF @PRISMSKYLABS
Key Takeaway 8% of new leads to this offer came directly from Twitter.
#TweetSmarter
PHOTO OF @PRISMSKYLABS
Start a conversation.
Tweets from advertisers who @reply 1x week see +18% engagement.
#TweetSmarter
PHOTO OF @PRISMSKYLABS #TweetSmarter
PHOTO OF @PRISMSKYLABS
Key Takeaway.
Talk with the customer, not at them.
#TweetSmarter
D O N ’ T O V E R T H I N K I T
E M B E D C U S T O M E R A C T I O N S
Key takeaway
Track and measure your results, then replicate content that works.
#TweetSmarter
Over 1K Tweets in seven hours Subtitle
Key takeaway
Don’t overthink your tweets. Be comfortable experimenting.
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E N J O Y E D T H I S P R E S E N T A T I O N ?
Click here for the free, recorded webinar with experts from
Twitter and HubSpot.
T H A N K Y O U . # T W E E T S M A R T E R
Additional Resources @TwitterSmallBiz business.twitter.com business.twitter.com/smallgoesbig blog.twitter.com/small-business ads.twitter.com/getstarted @hubspot blog.hubspot.com @dummies
PHOTO OF @DODOSAYS #TweetSmarter