Twelve Terrific Tips To Get Your E-Mails Opened And Read

Download Twelve Terrific Tips To Get Your E-Mails Opened And Read

Post on 18-Jan-2015

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DESCRIPTION

E-mail is an amazing marketing tool, BUT only if your e-mail messages get opened and read. This program will give you 12 tips, tactics, and techniques to crank up the effectiveness of your e-mail marketing.

TRANSCRIPT

  • 1.
    • Welcome to the
  • Featuring:
  • Bob Negen,
  • Whizbang Training

2. Twelve Terrific Tips To Get Your E-Mails Opened And Read 3. 16:1 4. 67% stop shoppingbecause of Perceived Indifference 5. Build Your Customer Database! 6. Now that youve got their contact information.. Communicate! Its not your customers job to remember you, its your job to be remembered ! - Bob Negen 7. Buildrelationshipswith thepeoplein your database. 8. Start the relationshipoff right! 9. 10. Repetition + Frequency + Value Trust 11. How it All Connects 12. Content is King 13. Understand the business youre in 14.

  • Its all about the customer
      • Information of interest to them
      • Solutions to their problems

15. Build Your Emotional Bank Account 16. But dont forget to sell your products and services! 17. Email Marketing 18.

  • How Often?
          • Short and often beats long and infrequent
          • Daily ideas
          • Weekly(probably ideal for most of you)
          • Bi-weekly or monthly

19.

  • Subject Line
  • Make it interesting enough
  • to get your e-mail opened.
      • Benefit: Lose Thirty Pounds In 30 Days
      • Intrigue: Sleep In Your Customers Bed
      • Question: Is She or Isnt She?
      • News: Just In - ________
      • Fear Of Loss: Act Now Or _____

20.

  • Which would YOU open?
      • March Newsletter
      • Great Ideas for Your Easter Table
      • Daphnes Framing
      • 10 Inexpensive Ways to Save Your Childs Artwork

21.

  • The From Line
    • Name your newsletter
    • Use the most recognizable name
    • Company name, your name
    • Dont duplicate From and Subject

22.

    • From: Bobs Boutique
    • Subject: Bobs Boutique Newsletter
    • From: Bobs Boutique Bulletin
    • Subject: Springs Hottest Color Trends

23.

  • Writing Great Emails
      • Write to one person(create your avatar)
      • Make it from a person YOU.
      • Add personality your strategic persona
      • Make the BIG SWITCH
        • me to you, features to benefits
      • Make it scanable
      • One main call to action
      • Encourage interaction links, surveys

24.

  • How do I incorporate what I just learned to market my store and increase store traffic?

25. An easy-to-use digital marketing system which enables independent retailers togrow store traffic & salesThe Solution 26. $ $ $ $ $ $ Q:What is TrafficBuilder? A:A centralized library of marketing & product content for the industry. 27. A few of our vendors 28. 29. 30. Add your own text Drag and drop images from content library 31. See a live example Snap In The Box & Online Photo Albums 32. Independent Retailer Pricing

  • Bronze - $49.00/month
  • Silver - $99.00 includes reserve from Facebook
  • 3 month commitment, then month to month
    • However.

33. Your special link! http://ow.ly/4W038 34. Shannon, Customer CareYour special link! http://ow.ly/4W038 35. Thank You! Email Bob:[email_address] Email Crystal:[email_address] Whizbang Training Page:http://facebook.com/whizbangtraining SnapRetail Page:http://facebook.com/snapretail Customer Care: 877-459-SNAP (7627) Shannons Email:[email_address] Shannons direct : 412-545-9142 36. Questions?