An integrated offer

Insight & Strategy

Communications audits

Ideas generation

News generation

Broadcast navigation

Media campaigns

Public affairs

Social responsibility

Crisis management

Digital/Social media

Internal communications

Media valuation

Content generation

Media training

Our strategy

6 Steps to success

IDEAS & PLANNING

TESTING & PREPARATION

CLIENT BRIEFING

IMPLEMENTATION

MEASUREMENT

INSIGHT & STRATEGY

Sustaining the message

Our structure

MANAGINGDIRECTOR

STRATEGY & SERVICESDIRECTOR

CREATIVE DIRECTORCLIENT ACCOUNT TEAM

RESEARCHTEAM

DIGITALMEDIA TEAM

PRINT TEAMBROADCAST

TEAM

FINANCIALCONTROLLER

ADMINISTRATIVESUPPORT

Your team

Creative Director Former director of media relations at Dixons Retail (owner of Currys, PC World and Dixons)

Associate Director, Broadcast & reputationFormer BBC consumer correspondent, commissioning editor, editorial advisor and consultant

Associate Director, PrintFormer Daily Mail news reporter, Daily Mirror consumer correspondent and property specialist

Director, strategy and servicesFormer managing director at strategic brand consultancy Radius

Account ManagerSocial media specialist

Associate, Broadcast & consumerFormer newspaper correspondent, senior BBC broadcast journalistSpecialisms include transport, consumer affairs and health

Research AssociateQualitative research specialist

A multi-disciplinary team of experts

Hamish Thompson

Nicola Carslaw

Tracey Harrison

Jeremy Duncan

James Horne

Sue Emmett

Clare Wade

Our diverse experience

In mid-2009, in the midst of one of the deepest recessions in decades, we took an idea to John Lewis that would have a transformative effect on the brand. We suggested that the retailer discourage shoppers from spending.

As a platform for this honesty, we proposed that John Lewis partners rewrite the classic wartime pamphlet ‘Make Do and Mend’, a guide that was developed to help wartime households save resources and reduce cost.

Make do and mend

Sales of Pomegreat juice increase five-fold

In our latest work with Pomegreat we have been focusing on the wide ranging health benefits associated with Pomegranate juice.

We issued a release based on independent research which finds drinking the juice may shift problem areas of excess weight, in particular around the stomach.

Shifting the ‘spare tyre’

We launched Asda’s eBook reader this week.

At £52, the reader is the lowest cost model on the market – less than half the cost of Amazon’s Kindle.

Initial coverage included the Daily Mail and BBC national radio.

Sales have rocketed already!

Launching Britain’s lowest cost eBook reader

Relaunching Milton Keynes

Milton Keynes Council and Destination Milton Keynes asked us to come up with an idea to support a national drive to bring more tourists and visitors to their borough.

Our story was covered extensively online, in the Daily Mail, Daily Telegraph, Daily Mirror (twice, including a double-page spread), The Sun and on BBC Radio 5 Live, Three Counties Radio and on Anglia Television.

Debenhams has for some time been championing the use of real images of real women in promotional material, banning the airbrush from photography, using size 16 mannequins in windows and more, as part of its celebration of real women and its rejection of unachievable, idealised imagery.

We came up with the ‘Grankini’, a story that helped Debenhams and its customers to celebrate the human form in every shape and size. We achieved mass coverage on and offline.

The ‘Grankini’

Feed your family for a fiver

This campaign highlighted the opportunity to create good quality family meals at low cost by buying your ingredients from Sainsbury's.

The campaign was a huge success and triggered associated broadcast advertising which was endorsed by celebrity chef Jamie Oliver.

The ‘C-thru-cumber’

In order to draw attention to Sainsbury's specially grown; thin skinned cucumber, we labelled it as the ‘c-thru-cumber’.

This catchy name helped the story to appear on a variety of websites and provided a significant piece in the Daily Mail.

Milk in a bag

We generated national coverage for the launch of Sainsbury's 'milk in a bag' product.

The product was not the first of its kind and despite being some weeks behind a well known rival, our launch gathered huge interest and was featured on the BBC Breakfast Show.

We capitalised on the launch of Delia Smith’s new cookbook, “how to cheat at cooking” and stole a march on Sainsbury’s competitors by announcing the well-documented “Delia Effect”.

The “Delia Effect”

Belfast based Lagan Technologies help local governments serve the everyday interests of approaching 60 millioncitizens.

We announced their acquisition by US company Kana software and achieved widespread coverage across technical and B2B media in the UK and Ireland. This included BBC News, The San Francisco Business Times and Yahoo! Finance.

We’re now working on the launch of a mobile app to get the public involved in improving their neighbourhoods.

Mobile G2C technology

We were involved in the UK launch of Clearplay, a personalised censorship system which filters selected content out of films shown on DVD players.

The technology automatically edits scenes containing nudity, violence, swearing, blasphemy and other offensive content according to a user's individual preferences.

Launching ‘Clearplay’

FDKG is a specialist boutique advisory company operating in the Chinese luxury market.

We provided media relations support and developed a release based on a study of shopping trends in Mayfair boutiques.

The story was featured as a full page article in the Daily Telegraph and significantly raised the profile of FDKG’s summary report.

The Tiger economy

We devised and launched the 'Maternitree' Campaign for Twig Landscaping. Twig’s Maternitree scheme encourages family and friends to plant a tree for newborns and young ones.

It remains highly successful and was endorsed by the Woodland Trust president and broadcaster Clive Anderson.

The ‘maternitree’ campaign

We devised the Reevoo awards, analysed the data, developed and executed the media strategy and delivered, reaching a combined print, online and broadcast audience of around 100 million.

We scored wallpaper coverage for the inaugural customer choice awards, with page leads in all tabloids and mid-market papers, extensive online coverage and exposure on BBC Breakfast.

The return on investment from the campaign was more than 50:1.

Consumer Choice Awards

We announced Curry’s decision to begin selling solar panels on the high street. The story promoted a renewed interest in the technology and gathered widespread media attention.

The sale of this product highlighted Currysgreen credentials and placed the brand as a supporter of environmentally friendly technology.

Currys to sell solar panels

Total media coverage

Broadcast- TV- National radio- Regional radio

Newspapers- National press- Regional press- Local press

Magazines- Monthlies- Weeklies- Trade- Specialist

Online- Forums, blogs- Social media:Twitter, Facebook etc

A comprehensive service

• 24/7 media monitoring

• Commissioning research

• Media planning/strategy

• Ideas generation

• Press release drafting

• Target lists creation

• Distribution and sell-in

• Monthly media evaluation

• Cuttings service

• Creation and seeding of virals

• Product placement

• Corporate & financial support

• Media briefings

Dedicated account management

• Initial start-up session

• 24/7 telephone availability

• Contact/Status reports

• Weekly conference calls

• Day-to-day management

• Monthly management meetings

• Client briefings/debriefings attendance

• Launches/events representation

Strategy timetable

Story threads / PR components Monthly calendar

Activity key

Major campaign elements Media targets

Planned timeframe

Measurement

SAMPLE

5 great reasons to use us

1. We’re an award winning agency with an unparalleled knowledge and experience of business and consumer facing communications

2. We go beyond brand mentions – we come up with big ideas, creating stories that engage and inspire to generate real interest and measurable results

3. We’re exceedingly well connected with enviable relationships with journalists in broadcast, print and online

4. We have an unrivalled understanding of the power of social media

5. We’re guaranteed to get people talking about you!

Contacts

Jeremy Duncan+44 (0) 7973 159385Director of Strategy & Servicesjeremy.duncan@1238kmh.com

James Horne+44 (0) 7929 274280Account Managerjames.horne@1238kmh.com

Twelve Thirty Eight Limited 6 St. Peters StreetSt. AlbansHerts AL1 3LF

T +44 (0) 1727 831222www.1238kmh.com