twin cities eloqua user group - june 26, 2012

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Twin Cities Eloqua User Group June 26, 2012 1 Wednesday, June 27, 12

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Page 1: Twin Cities Eloqua User Group - June 26, 2012

Twin Cities Eloqua User GroupJune 26, 2012

1Wednesday, June 27, 12

Page 2: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

AgendaUpdates & AnnouncementsEloqua R2 (June) ReleaseDemo: Lead Scoring Module (beta)Ask the ConsultantsOpen Discussion/Social Time

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Page 3: Twin Cities Eloqua User Group - June 26, 2012

Updates & Announcements

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Page 4: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

Updates & AnnouncementsRoad to Revenue Tours Continue

roadtorevenue.eloqua.com

Eloqua Experience 2012eloquaexperience.comNov 6 - 8Rosen Shingle Creek, Orlando, FL

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Page 5: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

Updates & AnnouncementsProgram Builder: Member ExpirationCustomer Central: Contact StatusCustom Central: My AccountNew Topliners Group: Product Documentation

http://topliners.eloqua.com/groups/eloqua-product-documentation

Denver User GroupRelationship One is hiring!

5Wednesday, June 27, 12

Page 6: Twin Cities Eloqua User Group - June 26, 2012

Eloqua R2 ReleaseJune 17th

6Wednesday, June 27, 12

Page 7: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

Noticeable Changes - only in E10Core Principles:

Better understand buyersMore compelling contentLeverage the power of word-of-mouthDeliver information to your sales teamActivities should drive results

R2

7Wednesday, June 27, 12

Page 8: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - Understand BuyersLead Scoring Updates (beta)

New Criteria: High Value Page ContentMultiple modelsLead Scoring Dashboard

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Page 9: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - Compelling ContentConditional form processing based on contact and custom object dataEditor Enhancements

Alt tags, proportional resizingHeader/Footer selection and cloud components available in HTML editor Full preview option

Secure HyperSites

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Page 10: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - Power of word-of-mouthPinterest Cloud Component

Follow mePin it

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Page 11: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - Deliver information to salesEngage

Ability to embed Engage within SFDC

Use template or custom email

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Page 12: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - Activities should drive resultsCLR - all can use custom revenue attributionInclude/exclude individual campaign in ROI reporting/CRMInsights

Drill-down actionIndustry Benchmark dashboardLead Scoring dashboard

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Page 13: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - User Adoption

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Page 14: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 Summary

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Page 15: Twin Cities Eloqua User Group - June 26, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 Release ResourcesRelease Resource Center (http://topliners.eloqua.com/docs/DOC-2524)

Recording of Eloqua10 June Release - Education Session on ToplinersRelease and Service Pack NotesNoticeable Changes DocumentVideos

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Page 16: Twin Cities Eloqua User Group - June 26, 2012

Demo: Lead Scoring Module

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Page 17: Twin Cities Eloqua User Group - June 26, 2012

Ask the Consultants

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Page 18: Twin Cities Eloqua User Group - June 26, 2012

Open Discussion / Social Time

REMINDER: Next Session - July 31st

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Page 19: Twin Cities Eloqua User Group - June 26, 2012

5757 Wayzata Boulevard Minneapolis, MN 55416

P: 763.355.1025E: [email protected]: WWW.RELATIONSHIPONE.COM

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