Twitter 101

Ashley Northington DENOR Brands & Public Relations

About Ashley Northington

Ashley Northington is determined to help people, organizations and brands share their stories with the

world. She is an award-winning public relations consultant, entrepreneur, writer and media

connoisseur. She is the founder and director of the boutique public relations firm,

DENOR Brands & Public Relations.

The Rundown

Class 4: Twitter

Class 5: Instagram & Pinterest

Class 6: Your Plan

Let’s Break the Ice! Step 1: Log In to your Twitter Account. Step 2: Introduce yourself to one person you do not know and take a picture with that person. Step 3: Post that picture on Twitter. In the caption, use the hashtag, #NBICSocialMedia101 Step 4: Search for @AshNorthington and @DENORPR. Connect with me!

The Skinny on Twitter

Twitter is an excellent way to connect with people, express your ideas and discover what people are

talking about in the world.

The microblogging platform allows its users to share ideas and information in a series of 140-character

tweets.

Brands often use Twitter to share information about their services or products, gather information about

their target demographic, and, of course, engage with potential customers, partners and others.  

The Skinny on Twitter

The conversations on Twitter are continuous and can be overwhelming for the those

unfamiliar with the platform.

However, the tool is a great method to leverage your brand and become a major

thought leader in your industry.

Here are a few strategies to emerge as a major influencer on Twitter:

Tip No. 1

Tweet.

Seems obvious doesn’t it? In order to become an influencer on Twitter, you must Tweet often. Daily is

best.

Resend tweets with different angles. Some social media experts recommend that you send the same

tweet four times to cover all four U.S. time zones.

It’s action time!

Let’s tweet! Post three tweets to Twitter.

Use the hashtag #NBICSocialMedia101

ASHLEYNORTHINGTON.COM  

Tip No. 2

Follow the rule. Follow the two ears and one mouth rule: Listen (and

research first) before you speak.

It is much better to listen about twice as much as you tweet if you want a strong following that is engaged and targeted to your purpose and

passion.

Tip No. 3

Follow up.

Resend tweets with different angles. Some social media experts recommend that you send the same tweet four times

to cover all four U.S. time zones.

If you want to mix things up, here are some different angles you can take:

•  Use statistics to show significance: 90% of your sales come

from 10% of your list •  Address tweets to the individual by including the word

“you”: Why You Should Focus on 10% of Your Prospect List

Tip No. 4

Connect.

Follow other people and brands – even if they’re your competitor – who are relevant

in your industry. Talk to those folks often.

It’s action time!

Let’s find five people or brands relevant to your industry. Search using a keywords.

Follow these accounts.

ASHLEYNORTHINGTON.COM  

Tip No. 5

Find your keywords.

Use the Google Keyword Tool to find the keywords that make up your industry or market. Remember to divert a river, don’t dig a well. In other words, tap into existing traffic rather than

generating it from scratch.

Tip No. 6

Make A List. Check it Twice.

A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list

timeline will show you a stream of Tweets from only the users on that list.

Note: Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members

to see.

It’s action time!

Let’s create a list of accounts you will follow on Twitter.

ASHLEYNORTHINGTON.COM  

Creating Your List To create a list: Go to your Lists page. This can be done via the profile icon drop down menu in the top right navigation bar or by going to your profile page and clicking on Lists. Click Create list. Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list). Click Save list.

For more tips on navigating your lists:  https://support.twitter.com/articles/76460-using-twitter-lists

Tip No. 7

Use Relevant Hashtags.

You’ll notice that the major influencers on Twitter use hashtags often. These hashtags help drive a

conversation. If you want to be among those influencing people, use relevant hashtags that are

easy to follow and identify.

How to Use Hashtags

Using a hashtag in a social post is as simple as adding the ‘#’ sign before a single word or phrase without spaces or punctuation (numbers are okay).  

Don’t string too many words together with a single hashtag. If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet. Don’t #spam #with #hashtags. Don’t over-tag a single tweet. Use hashtags only on tweets relevant to the topic. Create your own hashtag to promote a specific product, event or service.

Tip No. 8

Jump In!

You don’t have to be invited to the party on Twitter to make a contribution. If you see one of your

followers or followees having a conversation you know something about – jump in! It’s perfectly fine to

talk to folks and add to your own flavor to the conversation.

Tip No. 9

Share.

It’s not just about you. On Twitter, you can afford to share the spotlight every once and a while. Twitter is about having a continuous conversation. Since you

can’t have a conversation by yourself (ok, you could. But that’s not the point), be sure you’re sharing others’

relevant information.

It’s ok to share your links to your blogs or Facebook posts, but be sure you’re sharing the links to other

influencer blogs and articles.

It’s action time!

Let’s share a few tweets that are relevant to your industry.

Search your timeline. Retweet any tweets you find

interesting.

ASHLEYNORTHINGTON.COM  

BONUS TIP!

Numbers don’t lie, but fake ones do.

It’s important to gain a large following. However, its more important to have a

following that’s connected and engaged in our tweets – even if it’s smaller than what

you’d like.

It’s action time!

We’re going to break the ice today by liking the pages of our

classmates on Facebook.

ASHLEYNORTHINGTON.COM  

Ask me anything.

Here’s your chance to ask me anything you want to know about

what we learned today.

ASHLEYNORTHINGTON.COM  

ASHLEYNORTHINGTON.COM  

Ashley Northington DENOR Brands & Public Relations

700 Craighead Street, Suite 107 Nashville, Tennessee 37204 Office: 1.855.809.6697

Email: info@denorbrands.com Twitter & Facebook: @ashnorthington | @DENORPR

ashleynorthington.com | denorbrands.com