twitter 101 - sending your first tweet
TRANSCRIPT
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Twitter 101
presented by:stephanie butler (@writingquirky)
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why bother?
• 500 million registered users (140 million active)
• 750 tweets are sent per second• 15% of adults using the Internet have a Twitter
account• 18-24 (22%); 25-34 (23%); 35-44 (17%)• more than 50% of active users follow
companies, brands or products
http://www.mediabistro.com/alltwitter/twitter-stats-2012_b30967
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try:fly.twitter.com
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your profile
profile photo
name
user name
bio (160 char)
header photo
summary
tweets
background photo
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what is a tweet?
• short (<140 characters) message shared via Twitter
• a tweet may contain hyperlinks, @mentions or #hashtags
• tweets appear on your follower’s home stream, but can also be viewed by other Internet users
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the lingo
@mention: a link to another userRT (& web retweet): to share another user’s contentMT: modified tweet#hashtag: to link tweets by keyword, theme, event or to make a jokefavourite: a Twitter bookmarkDM: a direct message sent between users who follow each othertrend: a popular keyword or hashtag
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a tweet
https://twitter.com/writingquirky/status/273132825723686912
user
mention
hashtag
link (to a photo)
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lists
• filter content by users or groups
• public or private lists• useful tool:
twitlistmanager.com
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links
• to preserve character count, many users prefer to use shortened links
• example: bit.ly & ow.ly• these work by URL redirect• many link shorteners allow you to track
clicks & demographics
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search
• use search to find users, keywords and hashtags of interest
• you can also use boolean operators to narrow your search results by source, link, keyword, location, etc.
http://blog.hubspot.com/blog/tabid/6307/bid/20459/How-to-Become-a-Twitter-Search-Ninja.aspx
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the Twitter interfacetweets from users you follow, profile summary, trends
your tweets retweeted, your tweets favourited, mentions, new followers
news,trends,tweets from your network
your profile, your tweets, profile summary, your favourites, your lists
Twitter search
profile settings, account settings, lists, Twitter help
send a tweet
direct messages
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getting started
Accounts I recommend:@uofg – University of Guelph @UoG_ATS – U of G library@BetterPlanetUoG – BetterPlanet Project
Tags:#guelph #uofg #gryphonpride #ontag#fundchat #ONpoli #acwri #litchat
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best practices
• think before you tweet – it’s public• avoid deleting your tweets• engagement > broadcasting• don’t always have control over your
messages – but now you can respond• be familiar with privacy settings & policies• find your voice & be authentic• ask questions
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thanks! questions?