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TRANSCRIPT
BREANNA WESTON
(503) 567-8402
HTTP://WWW.MACKCOLLIER.COM/COST-OF-SOCIAL-MEDIA-IN-2012/
What is Twitter?
● Social media tool● Microblogging platform● Text based● Public and time-sensitive
● Share and send posts of less than 140 characters● http://mashable.com/guidebook/twitter/
Lingo
● Tweet – a post● Retweet – reposting someone else’s post● #hashtag – spread information and organize it● #followfriday – suggestions for who to follow, done
on fridays
Layout
● News Feed - Home● Notifications● Discover● Profile - Me● Search● Direct Messages● Settings● New features: pin to top, profile photo
3rd Party Applications
● • Twellow: Find people in your industry to follow and connect with using this Twitter yellow pages guide. You can find more Twitter directories here.
● • Tweetbeep: Keep track of your brand reputation by getting alerts through email when your brand is mentioned on Twitter.
● • Tweetmeme: Put a button on your blog that allows your readers to more easily retweet your posts.
● • Hashdictionary: Keep track of conversations that include hashtags on Twitter.
● • Hootsuite: Save time by sending messages to all of your social networks at once.
● • Twitter Grader: A site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state or country, as well.
● • Tweetlater: Schedule tweets so that they are published automatically in the future. It’s a real time saver.
● Tweetstats: a statistical tracking tool.
Social Media Tool
● Set objectives and gather statistics● Become a resource or expert● Advertise your handle
○ Email signature○ Website○ Newsletter○ Blog ○ Presentation○ Business card
● Be authentic, unique, interesting – content is king. ● Tweet often (3-10 times per day)● Be consistent● Engage don’t just sell● It takes time to build credibility● http://www.mackcollier.com/cost-of-social-media-in-2012/
Meeting Schedulers, Project Management and Other Tools
Domains, Web Hosting, Management
● Dream Host● Go Daddy
● Google Apps for Businesses● Yahoo! Small Businesses
● Analytics
Web Design
● General to Specific● W3C School● Web Colors● Codeacademy
Graphics
GimpPixlrPicMonkeyInstagramFlickr
Meeting Schedulers
● Doodle● Meet-o-matic● App for Gmail● Outlook
Online Project Management
● G Drive● Basecamp● OfficeMedium● PBWorks● Zoho Projects
Others
● Cloud Storage - DropBox● Digital Business Cards – CardFlick● Survey Builders – SurveyMonkey● File Conversion – Zamzar● Video Conference – Skype● Accounting Software – GNUCash● POS – Square● http://mashable.com/2008/09/21/270-online-
business-tools/