Twitter!

Sandy KetchamThe Word Pro

www.thewordpro.comTwitter.com/thewordpro

What it is and how to use it

GlossaryTweet - “What are you doing” in 140

characters or less.Follow – See what another person is

“tweeting.”Unfollow – Stop seeing another’s tweetsTwittosphere – Everyone on TwitterLink – Add a URL to your tweetBit.ly – a way to shorten a URL for Twitter

@TheWordPro@username – a way to send a Public Message

to individual user.Everyone will see itA way to respond openly or mention

someone. Your followers will see it; @username’s

followers will also see it.

DM – Direct MessageOne-on-one message to someone who is

following youNot Public Like email – only shorterYou can have direct messages go to your

email.There is a DM Link on your Twitter Home

Page.

#HashtagA way for people to follow a certain topicE.g. #fireworksPeople add # (hashtags) to tweets to alert

others interested in that subjectUse www.search.twitter.com to find subjects,

including hashtag subjects

Applications

There are hundreds. Here are a few…

Twitter StrategyPique interestDirect people to your WebsiteLink to your blog entriesLink to Articles that show why folks need

you.NOT a place to sell. …but you can post “specials” or coupons

Strategy: Get their attention!

Things to do on Twitter…Share what is going on in your community. (e.g. A parade, an expo, a Chamber Event.)Be helpful. Offer tips to help customers (e.g. Insurance agent: Car care tips.)Talk about non-business things Ask questionsConduct an opinion pollComment on other’s tweets to build a

communityRetweet interesting things

More things…Monitor your name/brand/industryMonitor your competitionKeep current on breaking newsLearn from the “experts” in your fieldBecome an “expert” in your fieldDirect attention to good thingsShow you are human (personal, but not too personal)Start a conversation…

Follow…Follow people and subjects that interest youFollow leaders in your fieldFollow your competitorsFollow your customers Follow your SuppliersFollow influential people in your

town/state/countryFollow your mentors Follow interesting people.Follow people who make you laugh

Be followed

Say interesting/useful thingsUse good keywords and #hashtagsRetweet things from high profile peopleAdd links to your Twitter Account on your

website, email, business card, marketing pieces – everywhere you can!

Evangelize! Tell people about Twitter!

Unless your Ashton Kutcher or Oprah, people are not going to flock to your Twitter page.

Follow me on Twitter…Twitter.com/thewordpro

Read my blog: www.sandyketcham.blogspot.com

Check out my website: www.thewordpro.com

Link with me on LinkedIN: http://www.linkedin.com/in/sandyketcham

Thank you.

Sandy KetchamThe Word Pro

www.thewordpro.com(815) 556-8505

“Innovative Marketing for Small Business”