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Small BusinessSocial Media Marketing
Suzanne HullContemporary Business Solutions
[email protected]: @contempbusiness
The Big Picture
Twitter 101
• What is Twitter?
• Create an Account
• Learn the Lingo
• Twitter Etiquette
• Resources
• Metrics
What is Twitter?Twitter is a social networking
and microblogging service that enables its users to send and read messages known
as tweetswww.wikipedia.org
How Does it Work?Tweets are text-based posts of up to 140 characters displayed on the author's profile
page and delivered to the author's subscribers who are known as followers
Senders can restrict delivery to those in their circle of friends or, by default, allow open
access. www.wikipedia.org
How Does it Help My Business?
– Helps you stay connected to your customers
– Quickly share information with people interested in your business
– Gather real-time market intelligence & feedback
– Build relationships with customers, partners and other people who care about your business
Twitter WarningRecipient-controlled model
What are your goals?
Use Twitter Search to listen
It’s not about you
Let’s create a Twitter account
Etiquette– Complete your bio– Listen regularly for comments about your
company, brand and products– Use a casual, friendly tone in your messages– While you shouldn’t feel compelled to follow
everyone who follows you, do respond when addressed
– If you like a particular message, retweet it– Post links to articles and sites you think folks
would find interesting
EtiquetteTo make sure you’re not spamming, don’t:
– Post duplicate updates
to an account
– Cross-post duplicate
updates to multiple accounts
– Create a following churn
Resources
Twitter Search: www.search.twitter.com
Local Tweeps: www.localtweeps.com/
URL Shortener: www.bit.ly
Metrics– Follower Count
– www.twitterholic.com
– Google Analytics
– Track links via www.bit.ly
– www.twitalyzer.com
Ways to Use Social Media in Your Business
Getting Started in Social MediaLISTEN
Getting Started in Social MediaSHARE
Getting Started in Social MediaCREATE
