for Business

& a little bit of

No

Who am I?

Who are you &

Why are you here?

Main Point

And always make sure to have more than one leg on your marketing stool…

“The Marketing Stool”

5 Steps to Social Media Strategy Success1)Know Your Objectives2)Fine Tune the Details 3)Take Action4)Is it working? 5)Change or Tweak Your Strategy

Tavallai

Where is the value?

*Listening is of the utmost … strategic importance!

*Listening is a proper … core value !

*Listening is … trainable ! *Listening is a … profession !

Tom Peters Slide from The Art of Management

Value for Individuals & Entrepreneurs

• Build your network and professional relationships

• Gain knowledge• Knowledge-sharing • Problem-solving

Valuable Twitter Uses

• Customer service• Market Trends• News• Innovation• Understanding• Extending reach

•Relationships•Branding•Direct sales•SEO•Driving traffic•Networking

Small Business Case Study

But… How does it work?

• Twitter lets you write and read messages of up to 140 characters.

• The messages are public.• Twitter works equally well from

your desktop or mobile phone.

from Twitter 101

How to get started• Sign up for an account. It takes just a

few minutes.• To help people recognize and trust your

account, fill out your profile completely and include a picture.

“The Lingo”

The Lingo• To follow somebody is to subscribe to

their messages

• A tweet is an individual message

• A DM or direct message is a private message on Twitter

Reply using @

Search & Trending Topics

#hashtags

• Find people talking about similar topics

Retweet using RT

Best practices• Build relationships on Twitter

• Be welcoming and friendly• Engage people – ask questions• Listen for comments about you• Respond to comments and queries• Provide useful information (links, quotes, etc.) • Retweet messages you would like to share• Use a friendly, casual tone• Don’t spam people• Be Human

What is Facebook?

Facebook is a social utility that connects you with the people around you.– Your friends– Family – Co-workers– New opportunities

Why should you care?

• Over 300 million active users

Personal vs. Business Accounts

• Business page or Fan Page– Manage your business page

• Personal Page– Personality – Humanize your brand

What NOT to do! Personal Profile

• Profiles are for people and not companies• Don’t use it as a business• Personal Profiles should be kept personal

Is this for business or pleasure?

• Privacy setting – Make different connections see different things

Connect with people

• Friends need to be requested and mutually accepted

• Friend finder• Search – coworkers, friends, businesses

Friend Lists

Facebook Business Page

Why should a business set up a Facebook page?• Search Marketing• Interactivity • Business Promotion

– fans• Low Cost

How to Create a Business Page

Tips to Establish Your Presence

• #1 - Create an interesting page– Events– Videos– Photos– Articles (RSS feeds)

• Vanity urls – facebook.com/yourbusiness

Use Existing Networks

• Let people know• Include in your e-mail signature• Post a link or a badge on your website or blog

News Feed• #2 “News Feed” is your friend

– Viral effect – First thing users see– Engage other users– Updates shown on the “wall”– Allows users to post or share your material on

their “wall”

Optimize for Search

• Facebook Search (get more fans)• Public Search

– Settings (e.g. Privacy)• Power of Facebook

Advertise on Facebook

• PPC (pay per click) or PPV (pay per view)• PPC – every time somebody clicks you pay• PPV- you per 1000 impressions or people

looking or not looking on your ad

How to Drive Business

• Create events– Promote to your network– Call to action

• Send updates (to fans of your page)• Join the Discussion (Groups)

– Get to know people • Put up interesting discussions and videos on

your page

Personalize Your Profile

Follow People

Follow Leaders

alex@ikonn.cawww.alex.ikonn.ca