twitter and intute
DESCRIPTION
Experiences of using Twitter for Intute: Social SciencesTRANSCRIPT
Twitter in Twenty Twinutes
Paul Ayres
Intute: Social Sciences
intute.ac.uk/socialsciences
Who is this man?
Online Information Specialist …
… covering economics, education and learning technology
What we will cover today
• What is Twitter?
• Why use Twitter?
• Intute use of Twitter
• Keys to Twitter success
Let’s Twitter
• Stand up, pair up, don’t talk
• Show us your fingers
• 20 words on– What you had for dinner last night– Seen a good website recently– Last thing that got you excited
… or anything else
Twitter is …
… a lot like talking
… so what’s the point of Twitter?
… well what’s the point of talking?
What’s Twitter?
Short messages (140 characters) shared online
• What are you doing?• What has your attention?• What do you care about?
Sent from a web browser, mobile phone or a Twitter app
Twitter-isms
• Following / followers (opt-in)
• @username for replies
• Re-Tweet RT
• Direct Messages DM
• TinyURL.com to shorten links
Twitter is …
… a bus full of crazy people talking to themselves, except you get to choose who is on the bus!
… from Twitter is like
Twitter is …
… a fantastic collection of real peoples thoughts and problems - unlike the media which is full of media people's thoughts and problems - that is Twitter's USP - We can now do media without the media - and you lot don't get it!
… comment from Guido Fawkes’ blog
Why use Twitter?
Why use Twitter?
Why use Twitter?
Why use Twitter?
Intute use of Twitter
• Find out about new websites• Discover and pass on subject specific news• Develop new contacts• Pass on knowledge by answering questions• Get to know existing friends much better• Help spread the word about all things Intute • Monitoring what people say about us
Re-Tweeting Intute links
Gain a reputation
Provide support to users
Monitor your brand
Active Twittering
• A real person provides updates
• Become a trusted guide on a subject
• Approach undertaken by the Intute: Psychology channel
• http://twitter.com/IntutePsychUK
Passive Twittering
• Re-purpose some of your existing content by sending it to Twitter
• Automatically update a channel with news, blog posts or other updates
• Approach undertaken by the Intute: Economics channel
• http://twitter.com/intuteeconomics
Keys to Twitter success
• API and open data approach makes it easy to build on Twitter
• Real time news and search engine
• Does one thing, but does it well
• Opt-in model of followers / following
Analyse your followers
Bigger than newspapers?
Bigger than Google?
What you can do …
• Sign up for a personal account at Twitter today
• Set up a project account and send items to it using Twitterfeed
• Monitor what’s being said about you using Twitter Search
• See more Twitter related links at delicious.com/cfbloke/twitter
Become one of these people
Thanks for listening
Paul Ayres
http://twitter.com/cfbloke
Intute: Economics
http://twitter.com/intuteeconomics
Intute: Social Sciences
http://www.intute.ac.uk/socialsciences/