twitter case study: just falafel
DESCRIPTION
A Case Study on Just Falafel's twitter usage - presentation at ArabNetTRANSCRIPT
Tweeting Falafel
#TalkBack
Menu
Why Twitter Activities Results
§ Just Falafel is doing phenomenally on Facebook; yet despite many people knowing the brand, not many advocates have tried it
§ We used twitter to talk to individuals and get them to try Just Falafel through awareness, engagement, and directions for ordering or visiting our restaurants
§ Facebook is a community Hub; whereas twitter is a tactical tool to connect with influencers, generate leads, and provide customer care
Why Twitter
Twitter Data High Growth High Mobility
Industry Relevance Action Orientation
Sour
ces:
Twitt
er in
tern
al Da
ta D
ec 2
012
and
Com
pete
US
2012
Menu
Why Twitter Activities Results
We made people socially hungry through:
What we did
Meal Time Conversations
Food Engagement
Mouthwatering Promotions
Driving People to Restaurants
Highlighting a Health Aspect
Discussing Franchising Opps
Location Based Targeting
Follower Based Targeting
Interest Based Targeting
Menu
Why Twitter Activities Results
8,917,296
Results: Impressions
169,536
Results: Engagements
10,273
Results: Followers
Twitter Sales LONDON
JF Sales Trends
Gross Sales Twitter Ad Spend
JF Sales Trends
Gross Sales
7 Days Later
Twitter Ad Spend
Regression Analysis Shows: 10% of sales fluctuations are accounted for by Twitter ad spend variation
Twitter Franchises TURKEY
Results: Franchising
Impressions:
455,000 Clicks on Tweet: "
17,421 Site Visits: "
3,737 Retweets:"
68 Replies: "
54 Applications: "
43 Turkey Franchising Campaign: 13 – 20 January 2013
