twitter changes everything
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Gravity Summit: Twitter Changes Everything.TRANSCRIPT
Twitter Changes Everything
@Rumford
Major Media Uses UGC Tweeted Photos
• Why?• News is Everywhere• They Can’t Be• Man on the Street
~40 Million Visitors = Opportunity
• Hyper Viral, Micro Engagement• People Drive Your Awareness/Buzz• Need Unique Compelling Experience• Branding & Marketing Opportunities• Focus on Who Matters Most to Your
Business. • Be the in that space
Twitter is a Particle Accelerator
• Fast Velocity. Cross Eco-System. Amplified!• Conversation is the new currency
Micro-Sharing + Mega Digital Distribution
Twitter Jumps Mediums: TV, Print, Digital
• Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites…
• There are no communication silos
From Print 2 Photo 2 Tweet 2 ?...
Hello? Anybody Home?
• They Are Talking!• Conversations Happen With
or Without You• Evangelists & Detractors• Multiple Large Interaction &
Engagement Opportunities
WOMMA
• Blue Ocean of Opportunity• You have No Control… realize this• Focus on Influence & Engagement• Opportunity to move the meter and
ADD VALUE
Sample Business Use Cases
• Customer Service• Client Retention• Branding & Marketing• Polls & Surveys• Networking• Website Traffic• New Customer Acquisition• Communication Network• Event Back Channel
The Oprafication of Social Networks
Demographics & Uses
• 30-39 largest segment, 40-49, 20-29
Is Being Social in Your Business DNA?
5000 Apps: How do you want your eggs?
• Mobile, Desktop Web Based, Plug-in• Tweetdeck - Dashboard• Cotweet, Splitweet• PowerTwitter – Firefox• Business Process – Discipline
Photo Sharing is Inherently Social
Every Picture Tells A Story 2 the World
Twitter & Photos =
• Photos Are Low Hanging Fruit• Everyone Has a Cell• Contests, Fans Experiences,
Behind The Scenes• Voting/Popularity/Views• Viral When Coupled with
Twitter & Social Photo Sharing Platform
Night At The MuseumSmithsonian, Twitter & TweetPhoto
Twitter Enhanced Brand Contests
• Get Creative• Leverage
Terminator SalvationInternational Release: Sony Pictures & Imageworks Interactive
• Create International Movie Pre Release Buzz• Leverage Viral & Broadcast Characteristics of
Twitter Eco-System• Create Text Based Game• 4 Weeks:15-20 Tweets Per Day (24/7)• Unique Approach That Engages Fans• Micro Site Integration
Show Some Skin…
• 8 Twitter Background Skins
Twitter Content on Micro Site…
• Active Tweets
• Leaders & Recognition
• ~3000 Played the Game
Social Strokes: Leader Board
• Recognition Drives Participation
• Drives More Awareness on Twitter
• Buzz
Twitter Page Branding
• Skin The Visual Background• Contact Info• Link to Web Site• Effective Description• Personal Network• Consistent Brand Message
How to Engage
• Business Goals Defined• Listening Engine Tuned• Discover Connections• Converse Proactively• Be Real• Add Value & Share• Repeat as Required
7 Deadly Twitter Sins
• Not Listening• Self-Promoting• Not Adding Value• Not Being Honest• Hard Selling• Corporate Speak• Friend Collecting
Get Smart
The Future
• Content Outside of Twitter• Custom Brand Implementations• Data Twisted Up• Business Iterations• Intelligence Streams• Relationship Dynamics• Game Integration• Location Based Services• Paid Advertising Opportunities• Strategy is Paramount
New Communication Channel
Ask yourself 1 simple question: How do you want to use it?
OR
Twitter Becomes a Lifestyle Hack
• Follow Me @Rumford• www.twitterbusinessbook.co
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