twitter: changing your world ... 140 characters at a time

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Changingyour world 140 charactersat a timeBill Sheridan, CAEThe Business Learning Institute

Hi, everyone Bill Sheridan with the Maryland Association of CPAs and the Business Learning Institute.

Were gonna talk a bit today about Twitter.

Certainly by now youve heard of Twitter. Kind of hard to miss these lots of buzz out there about the power of Twitter and how businesses are using.

But since youre watching this, Im going to assume youre a bit rusty on how to use it, and why its important, and why you should be paying attention to it.

Were going to talk about all of that today, AND were going to give you a crash course in how to get started with Twitter, from creating your account to send your first tweet, and everything in between.1

Introduction to Twitter

How is it changing our world?

Getting started

Twitter basics

Advanced Twitter

The bottom line

ResourcesTodays agendaBill Sheridan, CAEThe Business Learning Institute

An introduction to TwitterWhat is Twitter?Social filterBroadcasting toolListening agentNetworkerTeacher

What is it not?A waste of time.

Bill Sheridan, CAEThe Business Learning Institute

Information overload. Google CEO Eric Schmidt:

Between the dawn of civilization through 2003, there were just five exabytes of information created. That much information is now created every two days, and the pace is increasing.

Clay Shirky filter failure.

3Why is Twitter important?

Bill Sheridan, CAEThe Business Learning Institute

InformationCitizen journalismCustomer serviceCommunication / collaboration

Heres why: I know of no other recent development that has had a greater impact on information consumption than Twitter. Consider:

Information: The very ways in which information travels have changed. Lets look at journalism as an example.Citizen journalism.Customer service. Typepad example.Communication / collaboration. That includes everything from informing the masses to networking to relationship-building to marketing.

4Why is Twitter important?Bill Sheridan, CAEThe Business Learning Institute

InformationCitizen journalismCustomer serviceCommunication / collaboration

Heres why: I know of no other recent development that has had a greater impact on information consumption than Twitter. Consider:

Information: And Im not talking about content. Im talking about content that matters to you. That old clich Content is King? Wrong. Today, as Steven Rosenbaum says, Content curation is king. Twitter does that for you.Citizen journalism.Customer service. Typepad example.Communication / collaboration. That includes everything from informing the masses to networking to relationship-building to marketing.

5Getting startedStep 1: Create your accountBill Sheridan, CAEThe Business Learning Institute

Getting startedStep 2: Check your settingsBill Sheridan, CAEThe Business Learning Institute

7Getting startedStep 2: Check your settingsBill Sheridan, CAEThe Business Learning Institute

So the first option under Settings is labeled Account. This is where you can set some very basic account information like your username and e-mail address, so location-based functionality, what time zone youre in that kind of thing.

This is also where you can tell Twitter whether you want to protect your tweets that is, your tweets can only be seen by people you approve ahead of time. Its up to you I dont like to do that, because then people cant tell if you would add value to their network before they follow you. I like to let everyone see my tweets. That way, they know what Im about and can decide whether to follow me based on what Im actually writing.8Getting startedStep 2: Check your settingsBill Sheridan, CAEThe Business Learning Institute

The next first option allows you to change your password.9Getting startedStep 2: Check your settingsBill Sheridan, CAEThe Business Learning Institute

Next is the Mobile option. This will allow you to connect your mobile phone number to your Twitter account so that you can send and receive tweets on your phone. Youll also be able to tell Twitter what kinds of text notifications you would like to receive on your phone.10Getting startedStep 2: Check your settingsBill Sheridan, CAEThe Business Learning Institute

Next are Email Notifications. This is where you can Twitter when to send you e-mail notifications. You get to decide what kinds of e-mails Twitter can send you.11Getting startedStep 2: Check your settingsBill Sheridan, CAEThe Business Learning Institute

Next is your profile. This is the fun stuff like your photo, your website, your bio, etc.

The other two categories Design and Apps focus on the way your Twitter account looks and the third-party apps that it interacts with. Were going to skip those. Feel free to explore them in your spare time, but theyre a bit beyond the scope of this program, so well leave them alone for now.12Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 1: Following

Some suggestions:

@MACPA@TomHood@BillSheridan@AICPA_JofA@IRSnews@SEC_News@PeterFranchot@MDChamber

and who are they following?

OK, now that weve got an account and adjusted our settings, its time to get down to business.

The first step is following other people. Thats what helps you filter the important stuff from the rest of the Twitter garbage. When you login to Twitter, the only tweets you see are from the people youre following. So we need to decide what were interested in and follow some folks who will give us that content.

Good examples of URL shorteners:

Bit.lyGoo.glOw.lyTinyURLSu.prLnk.coT.co this is Twitters own built-in URL shortener

13Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsBe a power follower!

A great way of building up your list of followers quickly is by power following. Find an influencer in your area of expertise, and look at who he or she is following.

Lets take Tom Hood as an example:14Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsCheck out Twitters own suggestions of whom to follow

based on your Twitter and Internet activity.

Check out Twitters own suggestions of whom to follow, based on your Twitter and Internet activity.15

Twitter basics

Create some listsBill Sheridan, CAEThe Business Learning InstituteAnd finally, you might want to consider grouping your followers into lists. These are simply categories of followers for instance, as a CPA, you might create lists for Taxation or Regulators or Maryland media, or whatever.

Adding followers to lists is very easy. After you follow someone, simply click the icon next to the Follow button and select Add or remove from lists.

Well talk more about the importance of lists shortly.16Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 2: Listening

What are your followers saying?

Think of Twitter as one big cocktail party.17Bill Sheridan, CAEThe Business Learning InstituteTwitter basicsStep 3: Tweetingand retweeting

Tweeting: You can say anything, provided its fewer than 140 characters.

Forget about What are you doing? Focus on stuff that will add value to your followers lives useful information, interesting resources, links to relevant articles, links to videos that they might find interesting. The key word here is share share information that adds value to your followers lives.

If you do that, your followers will start paying attention to you. Theyll think of you as someone who is worthy following, and you will have boosted your personal brand as a result.

And dont forget to retweet. If one of your followers posts something interesting, share it with your followers by retweeting it. That simply means that you are sharing that tweet with your followers as well. Its the highest complement you can pay to someone on Twitter. It means you find their posts interesting, and they will appreciate it and remember you for it.

The 18Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 4: URL shorteners

Bit.lyGoo.glOw.lyTinyURLSu.prLnk.coT.co Twitters built-in URL shortener

Good examples of URL shorteners:

Bit.lyGoo.glOw.lyTinyURLSu.prLnk.coT.co this is Twitters own built-in URL shortener

19Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 5: Direct messages

Theyre like Twitter e-mail one-on-one conversations in 140 characters.

Simply place a d in front of a persons Twitter handle, and that tweet will be delivered ONLY to that person. One caveat you must be following someone in order to send them a direct message.20Advanced TwitterThird-party tools

TweetDeckHootSuiteTwhirlMobile apps

Bill Sheridan, CAEThe Business Learning Institute

21Advanced TwitterBill Sheridan, CAEThe Business Learning Institute

Advanced TwitterHashtags

Getting around the 140-character limit

Bill Sheridan, CAEThe Business Learning Institute

My point is this:Bill Sheridan, CAEThe Business Learning Institute

You heard it earlier. Twitter is like a cocktail party. Treat it as such. Yes, theres an awful lot of stupid stuff on Twitter. Youre in control of what you see, though. Follow the right people, share some interesting stuff, respond, engage, connect in short, add value to the folks who are following you. If you do that, theyll add value to you.

The key steps:

First, sign up.Next, listen.Now, follow.Then engage.And only then, start tweeting.

24Resources:Twitter: twitter.comTweetDeck: w