ComMetrics

2008_06_16

ComMetrics University

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cel

www.ComMetrics.com URL

Coffee Break Webinar Nr. 09 2011-06-21

Does anybody care what you tweet?

Interessiert es jemanden was wir tweeten?

Presented by:

Prof. Urs E. Gattiker , Ph.D.

ComMetrics

_Who is your presenter?

Presenter: Urs E. Gattiker ==> http://bio.gattiker.name

My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –

CyTRAP Labs GmbH.

We help our clients to improve their customer relationship

management, while fostering revenue growth.

PS. We believe you can tweet once a day and have an impact...

Quality over quantity is our motto.

2011_06_21

_Introduction >Purpose >How to >Decision >Conclusions >Contact

ComMetrics

_Why it matters – 3 gold nuggets for today

2011_06_21

>Introduction >Purpose _How to >Decision >Conclusions >Contact

Objective = have you walk away with a clear understanding:

1 – Followers matter

2 – Resonance is key – quality vs. quantity

3 – What is your impact? Getting a feel for it

SOS – call us +41 44 272 1876 – we can help ==> info at CyTRAP.eu

ComMetrics

_1 Followers - Japan –

Tsunami

2011_06_21

>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

- Media may go nuts about

a tweet.

http://commetrics.com/?p=14978

But even though USA Today, etc. Wrote about US ambassador tweeting

back to Rikeishikou....

He has few followers even today and fewer tweets still

ComMetrics

_2 Resonance – gossip oder

Klatsch wins

hands down

Bryan Giggs

2011_06_21

>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

Tweeted about Manchester United

players extramarital affair

http://commetrics.com/?p=15530/?comments

Do such people purchase your product?

ComMetrics

_3 Do you have

impact?

This tweet went to

1mio people and

more within 12 hours

http://bit.ly/kW05Dd+

2011_06_21

>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

ComMetrics

_3 Do you have impact

24 hours later it does not

look much better

http://bit.ly/kW05Dd+

2011_06_21

>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

ComMetrics

_3 Do you have impact

- http://blogs.forrester.com/nigel_fenwick/11-05-13-

when_did_marketing_become_a_dirty_word

- Delete his clicks

means

60 – 2 = 58 tweets,

2 Facebook shares

2 Facebook likes = 62

146 : 62 = 2.3

2011_06_21

>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

ComMetrics

_3 Do you have impact – Twitter & Facebook?

- Delete Nigel’s 2

tweets changes the

game as follows:

60 – 2 = 58 tweets, &

2 Facebook shares, &

2 Facebook likes = 62

146 : 62 tweets = 2.3 clicks

average

2011_06_21

>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

ComMetrics

_Why it matters – 3 gold nuggets for today

2011_06_21

>Introduction >Purpose >How to >Decision _Conclusions >Contact

Objective = have you walk away with a clear understanding:

1 – Followers matter – maybe - depends

2 – Resonance is key – you could be lucky – don‘t count on it

3 – What is your impact? Are my tweets relevant – add value – help

me do better – do I crave getting these?

SOS – call us +41 44 272 1876 – we can help ==> info at CyTRAP.eu

ComMetrics

_Please – would you be so kind and help me?

2011_06_21

>Introduction >Purpose >HowTo >Decision _Conclusions >Contact

Watch short video get slides – please write a comment

http://university.commetrics.com/?p=1737#comments/

German/Deutsches Video & Slides auf: http://info.cytrap.eu/?p=136/

2 – next webinar in this Twitter series – Mo - July 4– 17:00 hours

- tools, tricks with Twitter & Facebook – have an impact

http://university.commetrics.com/?p=1772 (story up by 2011-06-30)

- sign-up by leaving a comment

CyTRAP Labs

_Who can you contact?

we offer tailored solutions and strategies for you

- talk to Urs and get your customised program for managing your

online reputation, image and brand

2011_06_21

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

Info.CyTRAP.eu URL

>Introduction >Purpose >HowTo >Decision >Conclusion _Contact