twitter for convention services

Twitter for Convention

Services

William CrozerClutch Media Group

April 22, 2009

What is Twitter?

• A utility to update your status to your connections

• Each message is limited to 140 characters, the length of SMS

• The action of posting a Twitter message is called “tweet”

• Tweets are public and searchable• Get started at www.twitter.com

clutchmediagroup.wordpress.com

Recent Twitter Events

• Doubled in March ’09• Grew 1300% in 2008• Twestival – worldwide event to raise money

to dig wells • First pics of plane in Hudson river• Ashton Kutcher first to a million followers• Demi stopped a suicide


Twitter is strong on mobile


88% of marketers surveyed are using social media to market

their businesses, BUT 72% have only been doing so for a

few months or less.Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009


64% of marketers are using social media for 5 hours or

more each week (39% for 10 or more hours weekly)

Social Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009


81% of all marketers indicated that the main advantage is generating

exposure for the businessSocial Media Marketing Industry Report: How Marketers are using Social Media to Grow Their Business, Michael Stelzner, whitepapersource.com, March, 2009


Getting started

Sign up and listen


Getting started

Develop a plan


Getting started

Define the audience


Getting started

Have contingencies


Getting started

Generate relevant and interesting content


What Will I Say?

• Be open, honest and authentic• Have a personality, a perspective and passion• Listen more than you talk• Be helpful• Give more than take (DBTG!)• Build trust• Add value


What to Tweet

• Be interesting• Be funny• Share a fact• Share a link• Make a comment• Make a prediction


• Mention a change• Share feedback• Announce

something new• Give congratulations• Share new content

Reply and retweet interesting information

Tools to Reach Your Goal

• Tweetdeck.com – desktop app• Search.twitter.com – search conversations• Twellow.com – search users• Twitalyzer.com/Twittergrader.com - analytics• Follow Friday - recommendations• Twitscoop.com – hot topics


Twitter for Meetings

• Back channel conversations• Find and promote meeting events and parties• Tweetups• Hashtags #• Add value• Distribute content


Conclusion

• Not a magic bullet but a rich conversational channel

• Your business will be at a core disadvantage without some type of engagement

• Engage people without being that guy


William Crozer702.339.3002

[email protected]


twitter for convention services

Business

twitter message

interesting content

recent twitter events

michael stelzner

funny share

search conversations

new content reply

channel conversations