twitter for dummies
DESCRIPTION
Keynote about Twitter made on september 2010 played on the Softonic headquarters by Hans Christian Rodríguez.TRANSCRIPT
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Let’s know TWITTER
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What’s TWITTER?
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1. What’s TWITTER?
A channel to spread the starred headlines that you like, synthesized and on real-time.
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2. Is a social network?
TWITTER is a media, not a social network. You can use it for communicate with friends, but is much more than this. Get instant news, do business, stay in touch with networks, searching info and much more!
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Facebook perdió 10 millones de usuarios y Twitter ganó 2 millones
El estudio llamado “Demografía del Social Media” en el tercer trimestre de 2010 revela que la red social de Mark Zuckerberg pasó de tener 550 millones de usuarios el pasado junio a tener “sólo” 540 millones en la actualidad.
El estudio también aporta datos interesantes sobre otras redes sociales como Twitter, que ha ganado 2 millones de usuarios pasando de los 96 a los 98 millones de usuarios.
Source: Noticiasnorte.com
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3. Who is using TWITTER?
Oprah Winfrey, Liz Taylor, Paris Hilton, Britney Spears, Kevin Spacey, Demi Moore, George Lucas and a lot of very famous personalities as politicians, musicians, actors, tv stars and most of Softonic coworkers. @Tomasdiago and @Emilio_Moreno are using TWITTER!
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Prohíben usar Twitter en la Ryder Cup
Los golfistas estadounidenses y europeos que se enfrentaron en la tradicional Ryder Cup de septiembre en Newport (Wales) no pudieron usar Twitter.
Los capitanes de los equipos estimaron que estas redes sociales podían “dañar la concentración de los jugadores durante el torneo”.
Source: Canal13.com (via Manel Pérez ;-D)
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4. What people says about TWITTER?
“Twitter es la herramienta de comunicación definitiva” (ÁLEX PUIG, SHOTOOLS FOUNDER, September 2010).
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4. What people says about TWITTER?
“No considero que Twitter sea una red social, sino una herramienta de comunicación. Puedes construir una red social encima de Twitter, ya que no son más un directorio de nombres” (JACK DORSEY, TWITTER FOUNDER, March 2009).
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“I view all of these as sort of poor man's email systems” (ERIC SCHMIDT, GOOGLE CEO, March 2009).
4. What people says about TWITTER?
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“Soy un adicto a Twitter. Mientras que con Facebook siempre tengo la sensacion de perder el tiempo y de no poder ser multitarea, Twitter me permite estar informado y comunicado con interrupciones que considero aceptables” (DIEGO PARRILLA, NUBEBLOG.COM, September 2010).
4. What people says about TWITTER?
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“Twitter es una gilipollez sólo si la gente a la que sigues es gilipollas” (HUGO, SÓLO OTRO BLOG INFAME, November 2009).
4. What people says about TWITTER?
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Start using TWITTER
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Sing up!
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TWITTER clients
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Web
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Mac OS X
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Linux
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Windows
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Browser plugins
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Mobile devices
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Start following
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TWITTER words
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TweetMessages sent on TWITTER. You have only 140 characters to express yourself.
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FollowerOne of your TWITTER people. This could be a follower or a person you follow, anyone that is part of your TWITTER network.
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Retweet (RT)Re-posting a tweet. This could be because they really like it and want to share a tweet. Generally, getting retweeted is a very good thing, especially when that tweet has a link you want people to see in it.
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TimelineTweets history of your followers. Normally, the homepage is also called the timeline, but lists are timelines too.
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Mention/Reply (@)To respond to someone publicly, write an @ followed by your nick. This message will be highlighted in the receiver timeline, but will not appear on the public timeline of the rest of your followers.
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Direct message (DM)Also in 140 characters, a DM is a tweet sent at a user, but entirely private.
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Hashtag (#)Is the word to use, followed by a hash (#) to classify a tweet. Automatically becomes a link that will show all tweets containing that hashtag, in order to follow a specific conversation topic.
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Trending topic (TT)On the homepage (when signed out) or in the profile sidebar, we find a series of highlighted words and hashtags, which are the "topic" most cited at this moment, a way to have an overview of what topics are twitter talking about right now.
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Using TWITTER for
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News updates
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Localize/ Be localized
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Monitorize
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Use TWITTER to know what are people saying about you or whatever you need yo know. It’s easy! Just search.
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Business
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Dell duplica sus ventas por Twitter
Dell utiliza sus canales de Twitter para anunciar descuentos especiales en casi todo el mundo.
Además, cuenta con más de 100 empleados que envían tweets a través de 35 canales diferentes, y lo más interesante es que el éxito de Dell en Twitter no es exclusivo a Estados Unidos, ya que en Brasil las ventas de Dell por Twitter se acercan al millón de dólares.
Source: Techtear.com
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Twitter supera ampliamente a Facebook en CTR
A diferencia de redes sociales como Facebook, Twitter obtuvo, en octubre de 2010, los enlaces en Twitter obtuvieron un 1904% de CTR (clicks por visita), frente al 287% de Facebook, convirtiéndose en el canal de comunicación más interesante para los negocios, y más efectivo a la hora de comunicarse con la audiencia.
Source: Readwriteweb.es
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Follow me at @hanschristian
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Thanks.