twitter for launchers
DESCRIPTION
back to the basics -- what is it, how do i use, how is it different,, why do i need it?TRANSCRIPT
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Twitter for Launchers
@taylorvick | @jae_wallace
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@taylorvick | @jae_wallace
Facebook VS. Twitter
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@taylorvick | @jae_wallace
Global VS. Local
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What are you doing in 140 characters or less.
Short bursts of information, also called microblogging.
The ultimate editor.
Like Instant Messenger, but with potential to reach wider audience.
@taylorvick | @jae_wallace
What Is Twitter?
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People are already talking about your product or service whether you are there or not.
@taylorvick | @jae_wallace
Why Use Twitter?
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http://search.twitter.com
@taylorvick | @jae_wallace
How Do I Find Customers and Partners?
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Set up an account
Listen
Know the vocabulary and etiquette
Join the conversation
@taylorvick | @jae_wallace
What do I do now that I found people who need my product or service?
Do NOT sell - Give people opportunities to buy
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http://twitter.com
@taylorvick | @jae_wallace
How to Set Up a Twitter Account
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Listen...
@taylorvick | @jae_wallace
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RT (like hitting "forward" on your emails)
#Hashtags
@
DM = direct message
@taylorvick | @jae_wallace
Vocabulary
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@taylorvick | @jae_wallace
Etiquette
Say thanks
Don't RT compliments verbatim
Your RT to self-promoting tweets ratio should be 10:1. Pay it forward.
Use people's @twitter names in your blog postings and link to their twitter profile
Lists -- they can make you an expert resource
http://ht.ly/25rW1
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URL shorteners
@taylorvick | @jae_wallace
Time Management and Measurement Tools
Hootsuite (hootsuite.com)
Tweetdeck(tweetdeck.com)
Seesmic(seesmic.com)
Tap 11(tap11.com)
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Create helpful content
Answer all questions
Respond quickly
@taylorvick | @jae_wallace
Twitter for Business
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Be consistent, but fluid
Commit - Show up - Have a scheduleAlways contributeAsk questionsHelp others to learn
Be the best version of yourself
@taylorvick | @jae_wallace
In Conclusion...
Start Your Engines!
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@taylorvick | @jae_wallace
Thank You!