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Twitter With ImpactTwitter For Local Business

© 2011 Whizbang

If Facebook is where the masses meet, Twitter is where

the cool people meet.

© 2011 Whizbang

Twitter Global Statistics

• The 1st tweet was sent March 21st, 2006 by Twitter creator Jack Dorsey

• An average of 460,000 new Twitter accounts are created every day

• Twitter users average 200 million tweets per day• Women follow 2% more people on Twitter & post 12% more

tweets compared to men• 37% of active users on Twitter use their phone to tweet• Thursdays and Fridays are the most active days on Twitter (16% of

tweet volume each)• Twitter ranks 9th in the world’s most popular sites•

•

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/#ixzz1Ti6C6Fch

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Twitter Infographic

Source: infographic from Digital Surgeons

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Twitter Local Statistics

•ACTION for Healthy Communities — Community Assessment Report 2010 **http://www.twellow.com/twellowhood

• San Luis Obispo County population: 273,200 in January 2010*

• Number of SLO County Tweeters: approximately 1,970**

Less than 1%

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Twitter Local Statistics

• San Luis Obispo - 800 tweeters• Central Coast – 280 tweeters• Santa Maria- 273 tweeters• Paso Robles - 256 tweeters• Atascadero -75 tweeters• Arroyo Grande – 79 tweeters

• Morro Bay – 53 tweeters• Grover Beach – 46 tweeters• Templeton – 33 tweeters• Cambria – 30 tweeters• Nipomo – 25 tweeters• Cayucos – 17 tweeters• Creston – 3 tweeters

Source: http://www.twellow.com/twellowhood

So Why Use Twitter For Local Business?

• Quickly share information

• Build relationships with customers and key influencers

• Monitor your business’ image

Source: Hollis Thomases “Twitter Marketing: An Hour a Day”

What Else Can Twitter Do?

• Build brand awareness • Provide customer service• Build loyalty and retention• Promote products, events,

etc.• Help lead generation and

sales

Source: Hollis Thomases “Twitter Marketing: An Hour a Day”

What Else Can Twitter Do?

• Provide instant updates and alerts

• Get instant feedback• Conduct market research• Find employees• Gain thought leadership • Provide word of mouth

marketing• Increase search visibility

Source: Hollis Thomases “Twitter Marketing: An Hour a Day”

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So Are You Ready To Tweet?

Twitter Musts

Profile Area

Trending Topics

Search

Twitter Musts

Lists

Who to follow

Retweets

Who to Follow

• Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trade associations

Local Twitter Influencers

http://tweet.grader.com/location

Connecting With Local Tweeters

• Search.twitter.com• http://www.twellow.com/twellowhood• http://tweet.grader.com• Advanced Twitter Search• https://twitter.com/search-advanced

Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/

Connecting With Local Tweeters

Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/

Searching Local Hashtags

Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/

• Hashtags are a simple search tool. People follow hashtags for keywords, events and trending topics. i.e. #slotweeps, #thingswelearnedontwitter

Friend Or Follow

Anatomy Of A Tweet

Avatar Link

@reply Retweet

Handle

Anatomy Of A Tweet

Avatar Hashtag

MentionRetweet

Handle

Building A Tweeting Relationship

• Monitor• Retweet others• Shout out to others #FF or #FollowFriday• Mentions• Give recognition• Engage coversation- ask questions, add useful

information• Introduce people• Take the conversation beyond twitter - tweetups

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Don’t Forget Your Whizbang Marketing Fundamentals

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Whizbang 4c’s

• Clarity• Consistency• Creativity• Commitment

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Clarity

• Clear budget• Clear marketing goal• Clear twitter objective• Clear twitter strategy• Clear target community• Clear metrics for success

Twitter Metrics

• Email subscriptions • Blog subscriptions • Sales Leads

• Change in followers over time

• Klout score • Traffic to website • Event

registrations

Twitter Tracking

• URL Shorteners: bit.ly, owl.ly, etc.

• Twitter Alerts: TweetBeep, Twilerts BackTweets

• Twitter Analytics: Twitalyzer, Klout

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Consistency

• Consistent brand image

• Consistent brand message/voice

How Often To Tweet

• Find Your “Tweetspot"– News/Event: 1-4

tweets per hour– Updating and

engaging: 1- 3 tweets per day

– Monitor with HootSuite, TweetDeck

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Creativity

• Creativity with your tweets- Are your tweets

relevant, engaging, memorable and actionable?

- Don’t put your Twitter on autopilot

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Commitment

• Commitment to tweeting success– Post regularly (give

before you get)– Engage authentically– Measure often– Make adjustments– Rinse and repeat

Thank You!

We wish you great tweeting success.

Follow us @whizbangideas

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