twitter for synagogues - nata 2010

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TWITTER STRATEGIES FOR SYNAGOGUES Presented by Lisa Colton, Darim Online October 26, 2010

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Presentation at 2010 NATA conference for synagogue executive directors on Twitter. Presented by Lisa Colton, president, Darim Online

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Page 1: Twitter for synagogues - NATA 2010

TWITTER STRATEGIES FOR SYNAGOGUES

Presented by Lisa Colton, Darim OnlineOctober 26, 2010

Page 2: Twitter for synagogues - NATA 2010

- Social Media Basics

- Intro to Twitter

- Finding your voice, adding value

- Being conversational

- Listening

- Staffing

WRITE THIS DOWN: http://slidesha.re/nata-twitter

AGENDA

Page 3: Twitter for synagogues - NATA 2010

COMMUNICATIONS REVOLUTION

Page 4: Twitter for synagogues - NATA 2010

COMMUNICATIONS REVOLUTION

Page 5: Twitter for synagogues - NATA 2010

THIS IS AN ATTENTION ECONOMY

Page 6: Twitter for synagogues - NATA 2010

MOBILE GENERATION

Page 7: Twitter for synagogues - NATA 2010
Page 8: Twitter for synagogues - NATA 2010

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

DM = Direct Msg

# denotes hashtag

Page 9: Twitter for synagogues - NATA 2010

Find Your Voice

Page 10: Twitter for synagogues - NATA 2010

Add Value

Page 11: Twitter for synagogues - NATA 2010

CROWDSOURCING

Page 12: Twitter for synagogues - NATA 2010

Real Life Example

Page 13: Twitter for synagogues - NATA 2010

LISTENING: @ mentions

Page 14: Twitter for synagogues - NATA 2010

LISTENING: Searches

Page 15: Twitter for synagogues - NATA 2010

Example of Hashtags,

#JED21

Page 16: Twitter for synagogues - NATA 2010

Basics• Hashtags help aggregate

information– Ex. #Jewish, #Israel, #Rabbi,

• Create conversations, aggregate content

• Recruit from networks to join conversations

• Help people find one another

Tips• If you create one don’t make it

too long• #ff, #followfriday – a way to

show others who you follow and why, a shout out

• #JED21 – Jewish education discussion

• #WhatRabbisDo• #URJbiennial• #NATA10

ALL ABOUT HASHTAGS

Page 17: Twitter for synagogues - NATA 2010

LEVERAGING NETWORKS

Page 18: Twitter for synagogues - NATA 2010

Who do you want to reach? What’s “viral” for you?

LEVERAGING NETWORKS

Page 19: Twitter for synagogues - NATA 2010

http://bit.ly

Page 20: Twitter for synagogues - NATA 2010

Twitter for iPhone & Blackberry

Page 21: Twitter for synagogues - NATA 2010

Human transparency (Who is it?)

Listening, then delegating as needed

Adding value

Building community

Marketing your feed

Integration with FB, etc.

STAFFING

Page 22: Twitter for synagogues - NATA 2010

Want to learn more?

Recommended Reading

Webinar: Jan 19, 2011

Recommendations:

Rabbi List:

http://twitter.com/#!/list/synagogue/rabbis

Synagogue List:

http://twitter.com/#!/list/synagogue/synagogues