TWITTER STRATEGIES FOR SYNAGOGUES

Presented by Lisa Colton, Darim OnlineJanuary 13, 2011

- Social Media Basics

- Intro to Twitter

- Finding your voice, adding value

- Being conversational

- Listening

- Staffing

AGENDA

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

THIS IS AN ATTENTION ECONOMY

MOBILE GENERATION

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

DM = Direct Msg

# denotes hashtag

Find Your Voice

Add Value

CROWDSOURCING

Real Life Example

LISTENING: @ mentions

LISTENING: Searches

Example of Hashtags,

#JED21

Basics• Hashtags help aggregate

information– Ex. #Jewish, #Israel, #Rabbi,

• Create conversations, aggregate content

• Recruit from networks to join conversations

• Help people find one another

Tips• If you create one don’t make it

too long• #ff, #followfriday – a way to

show others who you follow and why, a shout out

• #JED21 – Jewish education discussion

• #WhatRabbisDo• #URJbiennial• #Darim• #SocialSermon

ALL ABOUT HASHTAGS

LEVERAGING NETWORKS

Who do you want to reach? What’s “viral” for you?

LEVERAGING NETWORKS

http://bit.ly

Twitter for iPhone & Blackberry

Advanced Tools

Hootsuite and Tweetdeck: Twitter “dashboards”

Human transparency (Who is it?)

Listening, then delegating as needed

Adding value

Building community

Marketing your feed

Integration with FB, etc.

STAFFING

Want to learn more?

Read this

Recommendations:

Rabbi List:

http://twitter.com/#!/list/synagogue/rabbis

Synagogue List:

http://twitter.com/#!/list/synagogue/synagogues