twitter for the technologically challenged

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Twitter for the Technologically Challenged Presented by: Brandon Lewin Co-Founder of Down with the Man @BrandonLewin @DWTMio www.downwiththeman .io @DWTMio @BrandonLewin

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Post on 26-Jan-2015

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Twitter is not an easy channel to tackle. Handles, Tweets, ReTweets, DM's...are all terminologies that are confusing. Who do I follow? Why do I follow others? When is the right time to Tweet? What is the right information to Tweet? These are all questions that business owners, entrepreneurs, young and wiser people ask. The talk is presented to share that information. Most of the information is visual. A more verbal slideshow will be uploaded soon.

TRANSCRIPT

Page 1: Twitter for the Technologically Challenged

Twitter for the Technologically Challenged

Presented by: Brandon LewinCo-Founder of Down with the Man

@BrandonLewin@DWTMio

www.downwiththeman.io@DWTMio @BrandonLewin

Page 2: Twitter for the Technologically Challenged

www.downwiththeman.io@DWTMio

Agenda

Current State

1. Overview

2. Twitter for Businesses

3. How to Use it

@DWTMio @BrandonLewin

Page 3: Twitter for the Technologically Challenged

www.downwiththeman.io

Twitter

Micro-Blog

140 Character Updates

People Follow You & Your Follow People

@DWTMio @BrandonLewin

Page 4: Twitter for the Technologically Challenged

www.downwiththeman.io

Follow People

You want to hear information about

Prospects

Clients/Customers

Partners

@DWTMio @BrandonLewin

Page 5: Twitter for the Technologically Challenged

www.downwiththeman.io

Follow People

Give people valuable information

Have conversations

Build relationships

@DWTMio @BrandonLewin

Page 6: Twitter for the Technologically Challenged

www.downwiththeman.io

Listen

@DWTMio @BrandonLewin

Page 7: Twitter for the Technologically Challenged

www.downwiththeman.io

For Business

Converse Engage

Put people through the

funnel@DWTMio @BrandonLewin

Page 8: Twitter for the Technologically Challenged

www.downwiththeman.io

Sales Funnel

@DWTMio @BrandonLewin

Page 9: Twitter for the Technologically Challenged

www.downwiththeman.io

How to Use It

Provide valuable content

Start a conversation

Give them what they want

@DWTMio @BrandonLewin

Page 10: Twitter for the Technologically Challenged

www.downwiththeman.io

Secret

@DWTMio @BrandonLewin

10-4-1 RULE

Page 11: Twitter for the Technologically Challenged

www.downwiththeman.io

Engage

@DWTMio @BrandonLewin

Page 12: Twitter for the Technologically Challenged

www.downwiththeman.io

How it works

@DWTMio @BrandonLewin

Tweet

Visit Blog

Spend time on Website

Opt-in to Emails

Get an update about a product

Contact company

New Client

Page 13: Twitter for the Technologically Challenged

www.downwiththeman.io

Action Steps

@DWTMio @BrandonLewin

1.Set up Account2.Find people to follow3.Produce Content4.Converse5.Engage6.Repeat

Page 14: Twitter for the Technologically Challenged

www.downwiththeman.io

Questions

@DWTMio @BrandonLewin

?

Page 15: Twitter for the Technologically Challenged

www.downwiththeman.io

Before You Leave…

@DWTMio @BrandonLewin

Want to get a Free Copy of Chirp, Chirp…Grow Your Brand on Twitter?

Write your email address on paper

Visit our blog for posts on Twitter atwww.DownwiththeMan.net

Page 16: Twitter for the Technologically Challenged

www.downwiththeman.io

More Information

@DWTMio @BrandonLewin

Contact Brandon Lewin 773.818.2104

[email protected]

Get Marketing Tips www.DownWithTheMan.io