twitter fundamentals for training consultants
DESCRIPTION
Twitter fundamentals presentation for Training Consultants webinar I presented in 2012.TRANSCRIPT
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TWITTER FOR NOT SO DUMMIES
“The power to connect and engage in 140 characters”
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Begging to Build a SSM Presence -by Brian Solis
1. Listen, Search, Walk a “Daily in the Life” of…
2. Define Your Online Brand: What do you want people to see and appreciate?
3. Develop a Social Media Strategy: Make your presence matter and tie it back to key business objectives
4. Build and Invest in Your Community: Participate and earn affinity to become a trusted resource
5. Learn: Repeat steps 1-5 over time to stay relevant as http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/
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Take
notes! TAKE NOTES
Watch for this
Stand up, do the CHICKEN DANCE and CLAP 3 times! :)-
WAKE UP!
Key
Concepts!Key Concepts to remember
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Joke in the industry
"Facebook is where people tell lies to their friends and Twitter is where people
tell the truth to strangers".
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What is Twitter
Twitter is a micro-blogging tool that has seen explosive growth since its launch in 2006
with over over 140 million (wikipedia) users worldwide. The latest article about Twitter @Forbes says 200 million.
source: alexa.org
Twitter Ranks number #8 Globally
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WHO IS ON TWITTER?Quick Geo-demographics
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Relative Audience to internet population
source: alexa.org
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source: Semiocast
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Twitter in AUS
Approximate 2.5 Million user in AUS
source: alexa.org
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Why is Twitter powerful?
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Twitter for Marketing -
Engagement tool
Promotions
Research
Prospecting
Networking
Traffic generator
Key
Concept!
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Twitter for Engagement
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Twitter for Promotions
\
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Promotion IDEAS
Run a Contest on Twitter (examples #twittercontest)
Tweetup = events organized on twitter to meet in person (examples #tweetups)
Twitter Chats (http://tweetchat.com/) - when we finish
Take note!
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Twitter for Market ResearchLocal Searches = Nearby Tweets ( http://nearbytweets.com/)
Twitter Searches
Twitter Trends
Tweelow (http://www.twellow.com/) or Trendistic (http://trendistic.indextank.com/ )
Finding Thought Leaders: Listorious (http://listorious.com/)
Take note!
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Twitter for Networking
Build relationships;
Participate on events;
Discussions about topics of interest;
Chats or TweetChats;
Meet ups
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TWITTER FOR PROSPECTINGFinding new clients on Twitter
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Twitter for B2B Sales
Source: Inside View
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Source: Inside View
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TWITTER TO GENERATE TRAFFICPost LINKS to you BLOG and ask followers to share it.
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Another Hidden Secret
Inside Scoop: Follow the right Industry Insiders / Leader / Evangelists and you get the news
Take note!
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WAKE UP!
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GETTING STARTEDWhat to do NEXT?
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SETTING UPProfile setting = Branding
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Your BIO pageTake note!
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Take note!
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only 160 characters for your BIO
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use URL shorteners (https://bitly.com/)
Take note!
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Background image
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RT = RE-TWEET
Mention or @= When someone mentions your twitter username
Hash Tag (#) = Tagging and grouping a TOPIC
DM = Direct Message
#FF = Follow Friday
Learn Twitter’s language
Take note!
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Twitter List = A way of organizing your Followers and the people you follow into LISTS.
And SOO many others http://twittonary.com/
Learn Twitter’s language
Take note!
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ATTACK!!Define a Strategy
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Aim VALUE ...
ProspectPromote
EducateShare
Train/CoachHelp out
ConnectNetworkEngage
Engage
VALUE
Key
Concept!
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Not ABOUT QTY
“Actions speak louder than page views” - from MixelPanel
“Actions speak louder than likes and followers”
Key
Concept!
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FOLLOWER GROWTH 101Strategies to increasing the number of twitter followers
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Growing your followerFollow people and they may follow back - majority do if you are cool :)-
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Growing your followerLinking to your BLOG or Website
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Growing your followerLink your twitter account to your Facebook page or profile;
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Growing your follower
Link your twitter account to LinkedIn;
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Growing your follower
Link everywhere you can!
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Growing your follower
@
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Growing your followerHelp people out
# a Question or a particular need you think people have
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Growing your follower
#
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Growing your followerPosting Excellent CONTENT!!!
RT and Favorites
# FF
Daily is out!
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Growing your followerPosting Excellent CONTENT!!!
The ULTIMATE MENTION
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WHO TO FOLLOW?Follow the right people and they will LEAD you there!
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Who to Follow?
Start with your friends by connecting your email accounts;
Look for people you admire and follow them, then follow who they follow;
Your industry leaders and whoever they interact the most with;
#FF = Follow Fridays
#yourtopicofinterest
Take note!
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Follow Power Twitteres @scobleizer
@garyvee
@zen_habits
@kevinrose
@guykawasaki
@marismith
@darrenrose
@techcrunch
@wilw
@chrisbrogan
@The_Real_Shaq
@mashable
@barefoot_exec
@jaybaer
Take note!
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TWITTER SCIENCELet’s stick to the FACTS, shall we?
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The ScientistDan Zarrella is the award-winning social media scientist at HubSpot
and author of three books: “Zarrella’s Hierarchy of
Contagiousness,” “The Social Media Marketing Book” and The Facebook
Marketing Book.
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Dan Zarrella Contra-Competitive Timing
Source: http://danzarrella.com
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Find the Sweet Spot!
Source: http://danzarrella.com
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Words that count
“daily is out”
@
“VIA”
“RT”
“please”
“check”
INCREASE CLICKS
“marketing”
“add this”
DECREASE CLICKS
Take note!
Source: http://danzarrella.com
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FINDING CONTENTNinja Tricks to find content
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Ninja Tricks - Finding Content on Steroids
Alltop (http://alltop.com/)
Google Reader (http://www.google.com/reader)
Dig (http://digg.com/)
Reddit (http://www.reddit.com/)
Stumble Upon (http://www.stumbleupon.com/)
Quora (http://www.quora.com/)
Take note!
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Ninja Tricks - Finding Content on Steroids
Bloggers
Facebook (if you use it wisely)
LinkedIn (Groups and Q&A)
Forums
Amazon Kindle = GET A KINDLE!
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TWITTER MANAGEMENTin 10 minutes a day
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Twitter Management in 10 minutes a day (excluding weekends)
Check your Interaction and Mentions, interact with new followers
Check RT and interact with followers
Check for new followers and say hello!
Check HOME for anything you might find useful/ interesting
Check your lists for fresh content from cool peps you follow
Take note!
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Twitter Management AppsHootsuite (http://hootsuite.com/) with Mobile App
TweetDeck (http://www.tweetdeck.com/)
Buffer App (http://bufferapp.com)
Timely: http://timely.is/#/
Twitter Counter (http://twittercounter.com/)
all with respective Browser Extensions
Take note!
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Ninja Tricks - Optimizing your study or reading time
RSS into Buffer
Hootsuite
Feedly (http://www.feedly.com)
Take note!
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WRAPPING UP a couple more takeaways
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Takeaways TipsYou are interacting with Human Beings, so be HUMAN!
Be Humble;
Two ears, one mouth pays off ;
The goal is to connect and engage, and see what happens;
Give VALUE, Educate followers = BE GENEROUS;
Share what you think may benefit whoever is listening
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Build your funnelConnect
Engage
Educate
Promote
Key
Concept!
Catching $$ !!
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DONE!!! ANY Q??Q & A - TWEET CHAT
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Let TWEET CHAT!!
#smsfe