Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Effective social media strategies

Jaya GibsonCommunications &Projects Manager

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Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Twitter hashtag: #onzroadshow

Introductions

• Name, Org & Position

• What networks your org is on

• Why you are here and what you hope to get out of this session

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Social Media Handles:Jaya Gibson

Twitter: @jaya_gibsonONZ

Twitter:@outdoorsnz_nz

You can find ONZ & myself on these networks:

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=$174 USD

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It’s about networks of people!

It’s your party

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ONZ Social Media

• Consistency - 30mins - 1hr a day

• Automation

• Build organic audience

• Engage

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• https://sproutsocial.com/dashboard/7/

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Trends in Social Media1. Semi-guaranteed engagement

2. The death of the ‘viral’

3. Rich media content & platforms boom (even more)

4. Mobile, mobile, mobile.

5. Offline events will continue to be pushed as online events.

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Semi-guaranteed engagement

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The death of the ‘viral’

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Rich Media Rises

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Mobile, mobile, mobile…“We’re going to execute this mission to make the world connected and build value over the long-term. The bigger question that will define how we’ve done is how we do with mobile.” – Mark Zuckerberg

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Mobile, mobile, mobile…

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Taking the offline, online

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Taking the offline, online

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Taking the offline, online

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Case Studies

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Walking Legends

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NOLS

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Girl Guiding

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Listening & responding

• Why is it important to listen? Because there are conversations you can take part it...

https://twitter.com/search?q=nzmustdo&src=typd

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Listening & responding

Home feed – the people I follow

Keyword – ‘SportNZ’ List - NSOs List - RSTs

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Listening & respondingHow to listen & when to respond

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Listening & respondingWho are you talking to? Understand your

audience

Number of RTs & where they came from

Number of clicks & on which content

Sentiment

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Listening & respondingDo your research…

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Engaging Offline• QR Codes - Quick Reaction or Quick Read

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QR Codes are limited only by your imaginationwww.unitaglive.com/qrcode

10 Commandments guide - good resource for learning

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Carrying on the discussiononline

http://www.linkedin.com/groups/Marketing-Communications-Forum-Outdoors-Community-4963081/about

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Exclusive services to our community

• Social media & marketing services

• Strategy

• Workshops & training

• Setup & management

• Design

• Website design

• Graphic Design

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Some of the members we’re working with

• NZRA

• Wild Earth

• Forest & Bird

• NZOIA

• Te Araroa

• Dunedin City Council

• Wellington City Council

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Questions