twitter in one hour (or less) for lawyers
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Twitter in One Hour (or Less)
for LawyersFriday, June 14, 201312-1North Carolina Bar AssociationCenter for Practice Management
Jared D. Correia, Esq.Senior Law Practice AdvisorMassachusetts Law OfficeManagement Assistance Programwww.masslomap.orgwww.twitter.com/jaredcorreia
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The Triumvirate:3 Things You Need to Tweet
• An Email Address• A Trick
• A Professional Photo• I Say, Professional
• A Bio• An Elevator Speech
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Accounting Practices:4 Settings You Need to Know
• Profile• Get the Picture
• Notifications• Who Needs ‘Em?
• Design• Sight and Fury Signifying Nothing
• Applications• Add/Remove Programs
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Securing Your Account:5 Things You Should Do
• Strong Password• Two-Factor Authentication• Don’t Opt-In to Location Tracking• Opt-In to HTTPS• Vet Third Party Applications
DO NOT-Protect Your Tweets-Assume Deleted Posts Disappear-Post Confidential Matter
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Twitter for the Existentialist:It’s In the Way That You Use It
• News Aggregator
• Customer Service Menu
• Social Hub
• Professional Development
• Client Development
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Dollar, Dollar Bill, Y’All:Does Tweeting Make Me Money?
• The $64,000 Question, Literally• Not By Itself• The Magic Bullet Theory
• Probably Not Directly• The World’s Largest Referral Network
• Don’t Guess• Free Analytics
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It’s a Carrier Pigeon:Developing a Content Strategy
• Content• Your Own• Your Experts’
• Posting Strategy• Consistency• Frequency• Repetition
• Engagement• Direct• Indirect
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A River Runs Through It:Managing Streams
• @ Replies
• @ Mentions
• Favorites
• Lists
• Hashtags
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No Time Left for You:Managing the Social Crush
• Social Media Dashboards• HootSuite• Buffer
• Internal Cross-Posting Features• Facebook• LinkedIn• Linking Profiles
• Time Management• Scheduling Posts• Blocking Time
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Time Well Wasted:Return on Investment
• ROI• Generally• Money to Money Conversions• Tracking Leads/Clients
• Analytics• Free• Not Free• CRM
• The Mythology of the Overnight Success
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The Air from the Balloon:Ethical Considerations
• The Ethical Landscape• ABA + Local Rules• Cultural Lag• Extrapolation• The Message, Not the Medium
• Some Things to Worry About• Impermissible Solicitation• UPL/MPL• Creation of Attorney-Client Relationship• Client Confidences
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Want to Learn More?Buy This Awesome Book!
Jared D. Correia, Esq.LOMAP - Massachusetts
@jaredcorreiamasslomap.org/blog
attorneyatwork.com/author/jared-correialegaltalknetwork.com/podcasts/legal-toolkit