twitter intro for brandeis
DESCRIPTION
An overview of Twitter as a tool, how it is used, and why you should be taking advantage of it. Presented to Brandeis University students, faculty, and staff on behalf of Career Services.TRANSCRIPT
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Jodi Sperber, MSW, MPH
November 17, 2010
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Before you take notes…
www.slideshare.net/jsperber
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What we’ll cover
Twi8er basics Examples
Ge?ng started Tools that make it easier
Best pracBces
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Photo credit: kevharb, via Creative Commons license
All if this, and you want me to tweet?
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Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag
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People have a lot to say
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People have a lot to say
Updated numbers: As of June 2010, Twi8er averages:
• 750 tweets per second • 65 million tweets per day
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Photo Credit: emerald isle druid, via Creative Commons license
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Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
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Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
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Anatomy of a tweet
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Anatomy of a tweet
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Anatomy of a tweet
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Anatomy of a tweet
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Anatomy of a tweet
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Anatomy of a tweet
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Anatomy of a tweet
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Anatomy of a tweet
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Anatomy of a tweet
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First step: "Listen!
search.twitter.com "
Try searching "for a few keywords
or topics"
Photo credit: Erica Reid, used via Creative Commons license
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Developments
Research
MeeBngs and Conference Info
Q&A
ConversaBons
Chit Chat
Campaigns
What do you hear?
Photo credit: bullcitydogs, via Creative Commons license
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Photo credit samcrockett, via Creative Commons license
Asking quesBons
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Photo credit: Sifter, used via Creative Commons license
Sharing informaBon
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Photo by kevharb, via Creative Commons license
ConnecBng
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Real Bme news
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Start a conversaBon
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More on conversaBons
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Full list here: h8p://bit.ly/dsnQoj
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Photo Credit: arbyreed, via Creative Commons license
Does it feel anything like
this?
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You can do it! Really!
Photo credit: kate.e did, via Creative Commons license Adapted from Twitter 101 for Business
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GeBng started
Signing up takes approximately one minute
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To help people recognize and trust your
account, fill out your profile
completely and include a picture
Adapted from Twi8er 101 for Business
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This is where you type your
140
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Follow relevant accounts
Following somebody means you’ve subscribed to their tweets
When you find a good candidate, look under their picture for the Follow bu8on
Start small – follow five. Listen for a while. Then follow five more.
Lists are also useful for finding/creaBng groups on a specific topic
Adapted from Twi8er 101 for Business
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Get a jump start
Follow a list of users that someone else has already created
@jsirkin/healthpolicy Search for lists on Listorious
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That’s the basics! But it’s only the
beginning…
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TweetDeck
HootSuite
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TweetDeck: desktop based This is where you type your
140
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Search term
Type 140 here
MenBons
IntegraBon
IntegraBon
HootSuite: web based
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Best pracBces
Build relaBonships on Twi8er Listen for comments about you Respond to comments and queries Ask quesBons Post links to things people would find interesBng
Adapted from Twi8er 101 for Business
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Best pracBces
Retweet messages you find interesBng/valuable
Use a friendly, casual tone Do. Not. Spam. Don’t tweet anything you wouldn’t want your mother to read…
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Technology is just a plaeorm; it’s what people do with the technology
that makes a difference.
Are you thinking socially?
Photo credit: The Washington Post Peeps Show IV
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