twitter lunch and learn presented by ryan swindall (@swinrs) from accellion
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Presentation on Twitter Basics, Best Practices and Strategies for Public Relations by Ryan Swindall.TRANSCRIPT
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Lunch and Learn: Twitter 101
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What is Twitter?
• Microblogging site• Both personal and professional• Not restricted to people you know• Basic in functionality, immense in
reach
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What is a Tweet?A Tweet is a message comprised of 140 characters.
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What is a Tweet Continued…
• A Tweet is a message comprised of 140 characters
• Include URL links automatically shortened • There are no styles in Tweet text• The Subject can be about whatever you want
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What Twitter Can Do For Business
• Engage customers and monitor your reputation• Build and maintain relationships• Share information with customers• Network• Market and advertise your business
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How Can You Use Twitter?
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Engage Your Community• Make your conversation two-way
• Engage your community• Build your credibility
• Publish helpful content that adds value• Give people a reason to follow
• Search Twitter for conversations• Learn from feedback
• Follow people who follow you• Use Twitter to promote events
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Twitter Dos
• Begin slowly and gradually• Update regularly
• Don’t let your Twitter brand fade away• Captivate people with short Tweets
• Raise interest• This makes it easier for people to RT
• Attention to the market and its characteristics• Relax and have fun with it
• Be the human you are
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Twitter Dos
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Twitter Don’ts
• Don’t use your personal Twitter account as a sales channel
• Don’t over-promote products• Don’t re-tweet without giving credit• Don’t ignore @replies• Don’t spam followers• Don’t use broken links• TMIT: Too much information Tweets
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Twitter Followers
• You do not have to follow people back althoughcommon etiquette encourages it
• More followers isn’t always better• Quality not quantity• Focus on following quality relationships and
listening attentively
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A few Twitter terms you should know:
@ reply: A comment aimed at one user, but visible to the public.
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A few Twitter terms you should know: @Reply
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Key terms continued… DM:A direct message sent in private to another user. Goes to your Direct Messages inbox.
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Key terms continued…Retweeting: Sharing someone else’s post. Often abbreviated “RT”.
Retweeting is a common way to praise another user,spread awareness or curry favor with influential users.
That said, if all you do is retweet you’re notadding much value.
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Key terms continued… RT
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Key terms continued…Modified Tweet: Shows that the poster has addedvalue of there own to the Tweet and thenrepublished it. Often abbreviated “MT”.
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Key terms continued…
#Hashtags: Words beginning with a # to help you track specific conversations.
You can follow a specific hashtag in real time using a Twitter search. This is great for events.
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Key terms continued… #Hash Tags
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What can you do?
• RT Press Releases• Tweet blog posts• RT info about partners• Tweet media coverage: awards,
contributed articles, YouTube videos… • Tweet about upcoming events and
during events….
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Go to Twitter.com and get started today!