http://www.getbrandswag.com

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

What is Twitter?

http://www.twitter.com

Micro-blogging service that enables its users to send and

read other users’ updates known as tweets.

CocktailParty

35-49 Represent 42% of Twitter

Users

Tweets

Text-based posts of up to 140 characters which are displayed on

the user’s profile page and delivered to other users who have subscribed

to them (followers)

@

RT

#

DM

Tiny.Url

http://bit.ly

Profile

Name – Bio - Web

• Brief Keyword Rich Bio• Give a 140-160 Description of

Yourself or Company• Location• Website

Background

• Give Additional Connection Points

• Picture or Logo• Give a 140-160 Description of

Yourself or Company

TweetUp

Lists

Email

Search

http://search.twitter.com

FriendsEnemies

• Start by following your friends• Watch the conversation and

follow their friends• Look at Lists• Follow industry leaders

TweetDeck

www.tweetdeck.com

Desktop Application for Twitter Management

Hootsuite

www.hootsuite.com

Web Based Application for Twitter Management

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTools

Monitoring

• The Importance of Listening

• Custom Reputation Management– Radian6.com

• Google Alerts

–http://www.google.com/alerts

Objectives

• Establish the Rules

• Why are you applying social media?

• What do you want to accomplish?

Strategy

• The Value of a Story

• Building Brand Awareness

• Where are you driving the user?

Tools

• What technology are you using?

• What technology are they using?

• What technology are your employees using?

5 Ways to Combine

1. MarketingResearch

2. TraditionalNetworking

3. Integration

4. BrandAwareness

5.LeadGeneration

blogsearch.google.com

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Email: kyle@getbrandswag.com

• Phone: 1-765-610-5965