Twitter Few quick thoughts from Marketing

communications perspective

By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02

http://zz.typepad.com Riga, September 24, 2009

Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg

Peak of

inflated

expectations

Disillusionment

Enlightenment

Productivity

Launch

Where we are?

http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html

via @plnnrz

1/100+Centralized: One Idea adapted to Many channels

Not Viable

Source for “Social Systems”: David Armano, http://darmano.typepad.com

The value of

twitter

taken alone= 0.00...

Twitter -Broader

context= 0

Talk - Action = Shit

"The magic of social media

is not what happens in social media,

but

what happens outside of it,

because of it"

Paul Isakson

“It is not

what you say that matters,

it what you do”

All the marketing is about creating value:

doing something meaningful

for our customer (-s)

What’s the role of Twitter?

A.The Ultimate Listening Device

tirgus placis?

http://www.flickr.com/photos/georgeaugustine/2116513291/

Real-Time simulation

of market

?Just listening? Not enough!

?Just Talking? Not enough!

+Participating =

Listening + Talking + Listening + Sharing + Listening + Helping + Listening

2+1

B.Customer Service Platform

C.Collaboration Platform

helping customers work together

to solve the challenges or help each other

Best Buy: Twelpforce

http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc

Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu

http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html

TwelpforceA collective force of Best Buy technology pros offering tech advice in Tweet form.

+

Involvement of customers (brand advocates!)

Best Buy: Twelpforce

Of course they are getting it right!

They are there on Top Level! It is fun to follow for agency. http://twitter.com/BestBuYCMO

D.Developing personal brands

In so many businesses (Professional Services, Services etc.)

the value of brand is strongly influenced

by sum of personal brands of key employees and leaders

“It is not what you say

that matters,

it what you do”

If you Do,

Twitter is easy

and it has real value for your brand

My Blog:

http://zz.typepad.com